How do you pitch your game audio services?

1 Know your audience

Before you write or deliver your pitch, you need to do some research on your target client. Find out what kind of game they are making, what genre, style, and tone it has, and what their audio needs and expectations are. You can look at their website, social media, trailers, demos, or reviews to get a sense of their vision and goals. You can also try to find out who the key decision-makers are, what their role and background are, and what they value in a game audio partner. This will help you tailor your pitch to their specific interests and challenges, and show that you understand their project and audience.

2 Highlight your value proposition

Your value proposition is the core message of your pitch. It is what you can offer to your client that sets you apart from other game audio professionals. It is not just a list of your services or features, but a statement of how you can solve their problems, meet their needs, and add value to their game. To craft a compelling value proposition, you need to focus on the benefits and outcomes of your game audio services, not just the processes and tools. You need to show how your game audio can enhance the gameplay, story, mood, and immersion of their game, and how it can support their creative vision and design goals. You also need to demonstrate your expertise, experience, and credibility in game audio production and integration, and provide relevant examples and testimonials from your previous work.

3 Use clear and concise language

Your pitch should be clear and concise, without any jargon, technical terms, or acronyms that your client may not understand. You want to communicate your value proposition in a simple and engaging way, without overwhelming or confusing your client with too much information. You should use active and positive language, and avoid vague or generic statements. You should also use storytelling techniques, such as anecdotes, metaphors, or emotions, to make your pitch more memorable and persuasive. You can also use visual aids, such as slides, videos, or audio samples, to illustrate your points and showcase your work.

4 Address potential objections

Your pitch should also anticipate and address any potential objections or questions that your client may have about your game audio services. You should be prepared to explain how you work, what your rates and timelines are, what your deliverables and expectations are, and how you handle feedback and revisions. You should also be ready to show how you can adapt to different platforms, engines, formats, and specifications, and how you can collaborate with other developers, artists, or contractors. You should also highlight any unique features or advantages that your game audio services have, such as custom sound design, interactive music, adaptive audio, or middleware integration.

5 End with a call to action

The last part of your pitch should be a call to action, which is a clear and specific request for your client to take the next step in the hiring process. You should not leave your pitch open-ended or vague, but instead, ask your client to do something that will move the conversation forward, such as scheduling a meeting, signing a contract, or providing feedback. You should also express your enthusiasm and confidence in working with them, and thank them for their time and attention. You should also follow up with them after your pitch, and remind them of your value proposition and call to action.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?