Once you have developed your communication plan, you must put it into action and monitor its progress. This involves creating and distributing your content according to the best practices and guidelines for each tool, such as writing compelling subject lines, headlines, and copy, utilizing high-quality images and videos, and including clear calls to action and links. Additionally, you must engage with your audience throughout the communication process by utilizing the features and functions of each tool, such as responding to comments and questions, asking for feedback and suggestions, and recognizing and rewarding your attendees. Lastly, you need to track and measure your results using the analytics and reports of each tool. This includes monitoring open rates, click-through rates, impressions, reach, engagement, conversions, and ROI.