How do you secure your data and sources in Public Relations?

1 Use encryption tools

Encryption is the process of transforming data into a code that only authorized parties can decipher. Encryption tools can help you protect your data and sources from hackers, spies, or competitors who might try to intercept, steal, or tamper with your communications. You can use encryption tools to encrypt your emails, messages, files, folders, drives, or devices. Some examples of encryption tools are ProtonMail, Signal, VeraCrypt, or BitLocker.

2 Follow the code of ethics

The code of ethics is a set of principles and guidelines that govern the conduct and behavior of public relations professionals. The code of ethics covers topics such as honesty, accuracy, fairness, loyalty, respect, confidentiality, and accountability. By following the code of ethics, you can demonstrate your professionalism, credibility, and integrity to your clients, sources, media, and public. You can also avoid legal, ethical, or reputational risks that might arise from breaching the code of ethics.

3 Use secure platforms and channels

Secure platforms and channels are those that offer high levels of security, privacy, and reliability for your data and sources. Secure platforms and channels can prevent data loss, corruption, or exposure due to technical glitches, human errors, or malicious attacks. You can use secure platforms and channels to store, share, access, or backup your data and sources. Some examples of secure platforms and channels are Dropbox, Google Drive, Slack, or Zoom.

4 Verify your data and sources

Verification is the process of checking the accuracy, validity, and authenticity of your data and sources. Verification can help you avoid spreading false, misleading, or harmful information that might damage your reputation, credibility, or trustworthiness. You can verify your data and sources by using multiple sources, cross-checking facts, asking for evidence, or consulting experts.

5 Educate yourself and others

Education is the process of learning and teaching about the importance, benefits, and challenges of securing your data and sources in public relations. Education can help you improve your knowledge, skills, and awareness of the best practices, tools, and resources for securing your data and sources. You can educate yourself and others by reading books, articles, blogs, or podcasts, attending webinars, workshops, or courses, or joining networks, communities, or associations.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?