How do you share circular economy progress with stakeholders?

1 Define your goals and metrics

Before you start sharing your circular economy progress, you need to define what you want to achieve and how you will measure it. What are your circular economy vision, strategy, and targets? How do they align with your overall CSR goals and values? How do you track and report your circular economy performance and impact? By setting clear and realistic goals and metrics, you can demonstrate your commitment, progress, and accountability to your stakeholders.

2 Choose your channels and formats

Depending on your audience, objectives, and resources, you can choose different channels and formats to share your circular economy progress. For example, you can use your website, social media, newsletters, blogs, podcasts, webinars, or events to reach a wider and more diverse audience. You can also use reports, case studies, infographics, videos, or testimonials to showcase your circular economy initiatives, achievements, and challenges. The key is to choose the channels and formats that suit your message, style, and tone, and that can engage and inform your stakeholders.

3 Highlight your benefits and impacts

One of the main reasons to share your circular economy progress is to show how it benefits your business, your stakeholders, and the planet. You can highlight the economic, environmental, and social benefits and impacts of your circular economy actions, such as cost savings, resource efficiency, innovation, customer loyalty, employee satisfaction, brand differentiation, or community development. You can also use stories, examples, or data to illustrate how your circular economy progress contributes to the Sustainable Development Goals (SDGs) or other global frameworks.

4 Address your challenges and gaps

Sharing your circular economy progress is not only about celebrating your successes, but also about acknowledging your challenges and gaps. You can be transparent and honest about the barriers, risks, or trade-offs that you face or encounter in your circular economy journey, such as regulatory uncertainty, market demand, technological limitations, or cultural resistance. You can also share how you overcome or mitigate these challenges, or how you seek feedback, collaboration, or support from your stakeholders.

5 Inspire and invite action

Finally, sharing your circular economy progress is also an opportunity to inspire and invite action from your stakeholders. You can showcase how your circular economy actions align with your purpose, mission, and values, and how they reflect your leadership, innovation, and responsibility. You can also encourage and empower your stakeholders to join or support your circular economy efforts, or to take their own circular economy actions. You can provide them with information, resources, tools, or incentives to help them get involved or motivated.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?