How do you tell influencers what you want?

1 Know your objectives

Before you reach out to any influencers, you need to have a clear idea of what you want to achieve with your campaign. Do you want to increase your website traffic, grow your social media following, or drive more conversions? How will you measure your results and ROI? Having specific and realistic objectives will help you define your budget, timeline, and KPIs, as well as align your expectations with the influencers.

3 Provide a clear brief

Creating a brief for your influencer campaign is essential to ensure that all the details and requirements are outlined. Your brief should include information such as your brand story and mission, campaign objectives and KPIs, target audience and demographics, product or service features and benefits, budget and payment terms, deliverables and deadlines, creative guidelines and dos and don'ts, and legal and ethical disclosures and agreements. Having a clear brief will help you communicate your expectations to the influencers, as well as avoid any misunderstandings or conflicts. Additionally, you can ask them for feedback and suggestions to make sure they understand and agree with your brief.

4 Build a relationship

Influencer marketing is not a one-time transaction, but rather a long-term partnership based on trust, respect, and mutual benefit. To build this relationship, you need to show the influencers that you value their expertise, creativity, and influence. You can do this by being responsive and supportive, providing constructive feedback and recognition, offering incentives and rewards, inviting them to exclusive events or opportunities, giving them creative freedom and flexibility, and asking for their input and opinions. Doing so will not only increase the influencers' loyalty, engagement, and advocacy for your brand, but also foster a sense of collaboration and co-creation that will enhance the quality and authenticity of your influencer content.

5 Track and evaluate

The last step in telling influencers what you want is to track and evaluate the performance of your campaign. You need to monitor the metrics and KPIs that you defined in your brief and see how they align with your objectives. You can use tools like Google Analytics, Facebook Insights, or Instagram Insights to measure the reach, impressions, clicks, conversions, and ROI of your influencer content. You can also use social listening tools like Mention or Sprout Social to track the sentiment, feedback, and mentions of your brand and campaign.

Tracking and evaluating your influencer campaign will help you identify what worked well and what didn't, and how you can improve your strategy and results in the future. You can also share your findings and insights with the influencers and thank them for their contribution and collaboration.