How do you test and experiment with different DOOH formats and locations?

DOOH advertising offers a diverse range of formats, each with unique attributes and considerations. Large format LED displays offer a high number of impressions and creative designs help brands be more impactful. Kiosks offer affordability, interactivity, and personalization but are confined to specific locations. Transit displays and interactive panels present additional choices. To effectively experiment with DOOH formats, meticulous consideration of factors like size, resolution, orientation, brightness, contrast, and content is paramount. Tailoring your selection to align with objectives, budget constraints, and creative strategy ensures a harmonious blend of technology and messaging impact.

In selecting Billboard´s Digital Out-of-Home locations, strategic considerations are paramount. 👌 Each context presents unique opportunities and challenges. Streets offer high footfall but contend with noise and competition. Malls promise a captive audience but demand higher investment. Airports, train stations, and stadiums boast diverse demographics but necessitate tailored messaging. 💡 Prioritize factors like traffic, visibility, proximity, relevance, and context to optimize your Billboard´s Digital Out-of-Home strategy. Experimentation coupled with meticulous analysis is key to unlocking the most effective mix of locations for your campaign's success. 🚀

In testing and experimenting with Billboard´s Digital-Out-of-Home creatives, consider elements like clarity, contrast, readability, consistency, and appeal. 👆 At Ocean Outdoor Local, our experienced motion designers excel in crafting impactful visuals for Billboard´s Digital-Out-of-Home campaigns. We tailor creatives to match objectives, formats, locations, and audience preferences. 👌 From simple, clear designs to dynamic, interactive elements, we ensure your message stands out. Let us help you make your advertising impactful and eye-catching. 🚀

Billboard's Digital-Out-of-Home. 👇👇👇 ✔ Impactful Engagement: With dynamic visuals and eye-catching motion, Billboard's Digital-Out-of-Home ads grab attention like never before. They speak directly to consumers in real-time, making a lasting impression that traditional methods struggle to match. ✔ Memorable Messaging: Our brains are wired to process images and symbols at lightning speed. By leveraging the power of visuals, brands can create messages that stick in the minds of their audience long after they've passed by. ✔ Amplified Marketing Efforts: Billboard's DOOH doesn't exist in a vacuum. When integrated with other marketing channels, it amplifies your impact, driving brand recognition and customer engagement to new heights.

I began my career in Advertising in 2004, almost 20 years ago. I have seen technology vastly improve how companies can reach their target audiences. When I worked at my first agency, print ads in newspapers, traditional billboards, radio commercials, and tv or cable commercials were all the rage. Today, who gets a newspaper? Who bothers with vinyl billboards? And who doesn't pay to skip the commercials on the radio, tv, or however they consume their shows. Fortunately, DOOH enabled advertisers to reach their audiences quickly and efficiently. Consumers have not only become accustomed to this speed and accuracy, but they expect it. Years ago, you may have thought that ads were disappearing. Reality? We are just now seeing how far we can go.