How do you use the AIDA model to structure a sales follow up letter?

1 What is the AIDA model?

The AIDA model is an acronym that stands for Attention, Interest, Desire, and Action. This simple yet effective framework helps you organize your sales message into four stages, each with a distinct goal and technique. For example, you can grab your reader's attention with a catchy headline or personalized greeting. Sparking their interest can be done by providing a compelling benefit or problem-solution approach. Stirring their desire can be achieved through emotional triggers or vivid details. And finally, calling them to action should be done with a clear and urgent request or limited-time offer. The AIDA model can help you create an effective sales message that resonates with your readers.

2 How to use the AIDA model for a sales follow up letter

To use the AIDA model for a sales follow up letter, you need to tailor your message to your audience, your offer, and your goal. To start, craft a strong hook that captures your reader's attention and makes them want to read more. This could be a question, statistic, quote, compliment, or reference to something they said or did. Then, build their interest in your offer by showing how it can help solve their problems or achieve their goals. Use a benefit statement, problem-solution approach, or testimonial to highlight the value of your offer. After that, create a sense of desire in your reader and make them feel that they need or want your offer. Use emotional triggers, vivid details, or social proof to appeal to their emotions and imagination. Finally, prompt them to take action with a clear and urgent call to action, limited-time offer, or guarantee.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?