How would you handle discrepancies in lead qualification criteria between sales and marketing teams?
When sales and marketing teams have different lead qualification criteria, it can lead to confusion, inefficiency, and missed opportunities. As a professional in lead generation, you're well aware of the importance of aligning these teams to ensure a seamless transition of leads from marketing to sales. This article discusses practical strategies to handle discrepancies in lead qualification criteria, fostering a collaborative environment that can drive better results for your business.