An influencer denies accountability for a reputation crisis. How can you navigate this challenging situation?
In the fast-paced world of influencer marketing, a reputation crisis can be a significant setback. Imagine an influencer who has been the face of your campaign suddenly becomes embroiled in controversy and denies any accountability. This scenario can leave you feeling blindsided and unsure of how to proceed. However, there are strategies you can employ to navigate these murky waters and mitigate the damage to your brand.