Last updated on Aug 27, 2024

An influencer misses the mark on campaign deliverables. How do you salvage the advertising impact?

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Mohit Ahuja

Co-founder | LinkedIn top voice I Ex- Ogilvy, McCann, DDB, VML
Khushboo Agrawal

Freelance - Campaign Strategist | Content Creator | Social Media Marketing Specialist | Digital Marketing | Business…
Moiz ur Rehman

From Zero to 7x Your Business Growth With Us | Digital Marketing | Social Media Management | Meta Ads | Google Ads |…

When an influencer falls short on campaign deliverables, swift action can salvage your advertising impact. Consider these strategies:

- Realign campaign goals focusing on achievable outcomes with the existing content.

- Engage directly with the audience, encouraging feedback to foster community and trust.

- Repurpose the content across other marketing channels to maximize exposure and reach.

How have you turned a marketing misstep into a success? Share your strategies.

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Mohit Ahuja

Co-founder | LinkedIn top voice I Ex- Ogilvy, McCann, DDB, VML
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It is important to take the correct learnings out of the mis-adventure. Do NOT throw the baby out with the bath-water. The correct learnings should guide us to do better the next time around.

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Khushboo Agrawal

Freelance - Campaign Strategist | Content Creator | Social Media Marketing Specialist | Digital Marketing | Business Development Specialist
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𝟭. 𝗥𝗲𝗮𝗹𝗶𝗴𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗚𝗼𝗮𝗹𝘀: Focus on achievable outcomes with the existing content. 𝟮. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗹𝘆: Encourage audience feedback and foster community. 𝟯. 𝗥𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Maximize exposure by sharing content on other channels. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: When an influencer failed to deliver videos, I shifted to engagement-focused activities and repurposed existing content on social media.

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Moiz ur Rehman

From Zero to 7x Your Business Growth With Us | Digital Marketing | Social Media Management | Meta Ads | Google Ads | LinkedIn Marketing | Lead Generation
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When an influencer misses the mark on campaign deliverables, act quickly to salvage the impact: Realign campaign goals to focus on achievable outcomes with existing content. Engage directly with the audience, encouraging feedback to build community and trust. Repurpose the content across other marketing channels to maximize exposure and reach.

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Jagveer Singh

💡Top Voice in Advertising, Brand Development & AR | Brand Strategist | AR & AI Marketing Expert | Google Analytics Pro | Digital Marketing | Content & Branding Specialist
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Repurpose content: Use the influencer's existing content for other channels or campaigns. Offer additional compensation: Incentivize the influencer to create new content or extend the campaign. Provide feedback: Offer constructive criticism to help the influencer improve future deliverables. Find a new influencer: If the relationship is irreparable, consider partnering with a different influencer. Focus on other campaign elements: Shift your focus to other aspects of your campaign to minimize the impact of the influencer's misstep.

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Tristan Guiriec 🤓

✌🏻 Geek ads pour eCommerce.
(edited)
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When an influencer falls short on deliverables, pivot quickly by refocusing on achievable goals with the existing content. Engage directly with the audience to build community and trust, and repurpose the content across other marketing channels to maximize reach. This adaptive approach ensures you still get value from the campaign.

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An influencer misses the mark on campaign deliverables. How do you salvage the advertising impact?

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