Last updated on Aug 27, 2024

Influencers are missing deadlines for content. How can you salvage your PR strategy?

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Tatiana Ryzhova

Global PR I Marketing Communications I Media Relations I Brand Awareness I Content Strategy

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Aniruddha Basu

Global Head- PR & Corporate Communications | Executive Program in Marketing, ISB | Alum Hansraj College, Delhi…
Safana Sejini

Marketing professional with 10+ years of experience in brand growth and exceeding KPIs. Expert in digital marketing and…

Even the best PR plans can hit a snag if influencers miss deadlines. To swiftly adapt and maintain momentum:

- Assess the impact. Determine which campaigns are affected and prioritize accordingly.

- Communicate openly. Reach out to the influencer for an updated timeline and express your concerns professionally.

- Have a backup plan. Prepare alternative content or collaborations to fill gaps and keep your audience engaged.

What strategies have you found effective when dealing with missed deadlines in PR?

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Tatiana Ryzhova

Global PR I Marketing Communications I Media Relations I Brand Awareness I Content Strategy
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Turning a Missed Content Posting Deadline into an Advantage: 1. If an influencer misses the deadline, take the opportunity to check feedback on content already posted by other influencers and media. Use this insight to refine the missed content, ensuring it has an even greater impact when it goes live. 2. Extend PR Campaign: When an influencer misses deadline during a mass PR campaign, consider adjusting posting date. This extension can create additional waves of engagement, generating prolonged interest. 3. Bonus: A missed deadline is an opportunity to negotiate additional content or value from the influencer. Discuss alternative formats, bonus posts, or other compensatory offerings to turn the delay into a benefit for your campaign.

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Aniruddha Basu

Global Head- PR & Corporate Communications | Executive Program in Marketing, ISB | Alum Hansraj College, Delhi University
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The problem is over reliance on ‘Influencers’. Sure, experts of a given domain can act as influencers especially in fields like technology and engineering where knowledge sharing becomes more important than the personality. But I have seen endorsing celebrities, sports icons and pop stars chosen at random to promote brands can generate a temporary buzz but fails to create a long term association with it. Similarly any content created by an influencer takes time, effort and an authentic viewpoint. It cannot be done in a flash and nor should it. I would say if you must get your content done only by influencers then cut down the frequency and focus on the quality of the message. That will resonate and help build your brand more effectively.

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Safana Sejini

Marketing professional with 10+ years of experience in brand growth and exceeding KPIs. Expert in digital marketing and social media, with a strong track record of leading successful campaigns.
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1- I find out why they missed the deadline. 2- I allow more time if possible for the influencer to send the material. 3- I keep a list of backup influencers to use. 4-I make the most of any content they delivered before. 5- I keep my audience updated. 6- I make sure of the contracts that are clear about deadlines. 7- I apply a reward system for meeting deadlines. 8- I share updates through emails or ads. 9- I check in regularly to keep the influencers accountable.

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RAO PRANJAL YADAV

Founder & CEO at Escalate Digital | PR, MEDIA & GTM Expert | SaaS |
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When influencers miss deadlines, quickly realign the schedule. Communicate clear expectations and consider backup plans. Offer support and flexibility to get things back on track. Adapt, but don’t compromise on quality. "Flexibility is the key to stability."

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Esther Asuquo

Brand Manager | Corporate Communications | Hospitality & Lifestyle | Social Media Management, Content Creation
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Reach out to the influencers immediately to understand the delays and offer support to help them meet the deadlines. Meanwhile, adjust your content calendar to accommodate the delays by repurposing existing content or creating new, timely posts to fill the gaps. If necessary, collaborate with other reliable influencers to maintain momentum. Keep your client informed and focus on delivering the key messages, even if the timeline shifts slightly. Flexibility and proactive communication are key to keeping the PR strategy on track.

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Influencers are missing deadlines for content. How can you salvage your PR strategy?

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Influencers are missing deadlines for content. How can you salvage your PR strategy?

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