For small business owners, managing online content while handling day-to-day tasks can seem daunting. To strike the right balance:
- Schedule dedicated time blocks for content creation, ensuring it doesn't get sidelined by urgent tasks.
- Automate social media posts and use management tools to maintain a consistent online presence without daily input.
- Delegate or outsource when possible to focus on your strengths and grow your business effectively.
How do you balance these aspects of your business? Looking forward to hearing your strategies.
Content creation and business tasks, a juggling act! Let's balance the balls without dropping them. Balancing Act: The time-bending wizard: Use time management magic to juggle tasks efficiently. The task-taming tamer: Tame your to-do list with prioritization and delegation. The content-creating clown: Make content creation fun and engaging. The business-boosting superhero: Align your content with your business goals. The self-care-wizard: Prioritize your well-being to avoid burnout. Remember, balancing content creation and business tasks is a juggling act. Master the skills and watch your business soar!
Juggling it all? I got you! As a small business owner and content creator myself, I know the STRUGGLE of balancing content creation with all the other hats to wear. BUT here's how I make it work!!! 1. I dedicate specific blocks of time for content creation. It's like putting a meeting with myself on the calendar. (It may sound crazy BUT it works for me!!!) 2. Scheduling social media posts and using management tools saves me TONS of time. This is a lifesaver. As of now, my team and I are using Social Pilot to schedule content for different social media platforms. 3. When possible, I outsource tasks to focus on what I do best and grow my business. It's all about finding the right balance and using tools to my advantage.
When thinking about what content small business owners should have on social media, let's start with the basics of three questions.-> -> What marketplace problem does your company solve? While Pizza Hut, Domino's, Papa John's, and Papa Murphy all sell pizza, they solve different problems. -> What is the population for whom you solve the problem? Everyone is not your customer. Know the geographic, demographic, psychographic, and behavioral factors of your ideal customer. -> Which social media platform is best for reaching those customers? Knowing who uses the top social media platforms and their differences will aid in getting your content to your audience. Being in front of the right people at the right time on the right platform matters.
BALANCE. It’s the hardest thing to find when you’re running a small business. And yet, it’s EVERYTHING. You’re the CEO. The marketer. And the content creator. But how do you find time for content when buried in tasks? Here’s what I’ve learned: 1. SCHEDULE EVERYTHING. If it’s not scheduled, it won’t get done. 2. AUTOMATE WHERE YOU CAN. Tools are your best friend. 3. PRIORITIZE. Focus on what adds VALUE. 4. OUTSOURCE. You can’t do it all, and you shouldn’t have to. Remember your WHY. When you find BALANCE, everything else falls into place.
Finding the perfect balance between online content creation and small business tasks requires a focus on time management, content scheduling, and prioritization. Schedule your content in advance using tools like Hootsuite or Buffer, allowing you to plan your content strategy and automate publishing to save time and maintain consistency. Prioritize your small business tasks, focusing on the most critical tasks and deadlines, and setting aside dedicated time for content creation to ensure you are productive in both areas.