Social media is that social. We grew our brand with no paid ads for 11 years and entered 3 countries. We focused on interaction with our existing customers. Sending them personalised messages and asking how we could be of service. It doubled our business. Most people are not willing to meet the customer where they are at. Those who do can nail the market. I also believe in knowing where your audience is. Not everyone needs to be on every platform.

Create an efficient content engine. For example, have a founder host a weekly podcast. From there, clips that have compelling insights can be cut up and shared across platforms. To start, you can edit them for a particular platform and still share them across all. As the budget expands, you can start expanding the editing so each clip is produced to be "custom" for each platform.

Here’s how to maximize impact with a tight social media budget: Leverage user-generated content: Encourage followers to share their experiences, boosting authenticity and reach. Repurpose content: Extend the lifespan of high-performing posts by reformatting them. Collaborate with micro-influencers: They offer engagement at a fraction of the cost.

There are so many budget-friendly strategies to level up your social media game! Canva is an awesome free tool for creating polished, eye-catching posts. And don’t forget about user-generated content—it’s a fantastic way to market your brand organically by sharing real people supporting your brand. It’s free and gives your brand image a sense of credibility!

You will be surprised by how great organic reach is. Although much slower in getting traction as compared to inorganic, organic is a great way to build genuine connections with your audience