Struggling with CRM-IT communication breakdowns?
If you're finding that your Customer Relationship Management (CRM) system isn't quite syncing up with your IT department's processes, you're not alone. Effective communication between CRM and IT is crucial for the seamless operation of any business, particularly when it comes to managing customer data and interactions. When these two areas misalign, it can lead to frustration, inefficiency, and potentially lost revenue. Understanding the common pitfalls and learning how to bridge the communication gap can significantly improve the situation.