What are the best practices for creating a resume that highlights your marketing event achievements?

2 Highlight your skills and achievements

Your skills and achievements are the most important parts of your resume, as they demonstrate your value and impact as a marketing event planner. You should use specific and quantifiable examples to showcase your skills and achievements, such as the number of attendees, the budget, the revenue, the feedback, the media coverage, or the awards you received for your events. You should also use action verbs and keywords that match the job description and the industry standards. For example, you can use words like "coordinated", "managed", "delivered", "launched", or "promoted" to describe your event planning skills.

3 Include a summary statement

A summary statement is a brief introduction that summarizes your main qualifications, skills, and achievements as a marketing event planner. It should be tailored to the specific job and company you are applying for, and highlight your unique value proposition. A summary statement should be no more than four sentences, and include your professional title, your years of experience, your areas of expertise, and your most impressive achievements. For example, you can write something like: "Marketing event planner with over five years of experience in planning and executing successful events for various clients in the tech industry. Skilled in budgeting, vendor management, marketing strategy, and event design. Delivered events that increased brand awareness, generated leads, and boosted sales by an average of 25%."

4 Add relevant certifications and education

Certifications and education can enhance your credibility and professionalism as a marketing event planner, and show your commitment to continuous learning and improvement. You should list any relevant certifications or education that you have completed or are pursuing, such as a Certified Meeting Professional (CMP), a Certified Special Events Professional (CSEP), a Certified Trade Show Marketer (CTSM), or a degree or diploma in event management, marketing, or hospitality. You should include the name of the institution, the date of completion, and any honors or awards you received.

5 Showcase your portfolio and references

A portfolio and references can provide evidence of your work quality and performance as a marketing event planner, and give your resume a competitive edge. You should include a link to your online portfolio or website, where you can showcase samples of your previous events, such as photos, videos, testimonials, press releases, or case studies. You should also include a list of references that can vouch for your skills and achievements, such as former clients, employers, colleagues, or mentors. You should include their name, title, company, contact information, and relationship to you.