What are the best practices for designing augmented reality services?

2 Define the AR value proposition

Once you have a clear picture of the user journey, you need to define the value proposition of your AR service. What problem are you solving or what benefit are you providing with AR? How does AR fit into your service strategy and brand identity? How does AR differentiate your service from competitors? You can use tools like value proposition canvas, SWOT analysis, and competitive analysis to articulate and validate your AR value proposition.

3 Design the AR content

The next step is to design the AR content that will deliver your value proposition to your customers. You need to consider the type, format, quality, and relevance of the content, as well as the context and environment where it will be displayed. Utilizing tools like storyboards, wireframes, and prototypes can help you design and test your AR content. To create effective AR content, you should consider using 3D models, animations, and sounds to create a realistic and engaging experience. Text, icons, and colors can be used to communicate information and instructions clearly. Filters, stickers, and effects can add fun and personalization to the content. Additionally, location, time, and user data can be used to customize and adapt the content to the situation. Finally, feedback and rewards can be used to motivate and acknowledge the user actions.

4 Design the AR interaction

The final step is to design the AR interaction that will enable customers to access and use your AR content. You need to consider the device, platform, interface, user input, output, and feedback mechanisms. To design and evaluate your AR interaction, you can use user flows, mockups, and usability tests. Additionally, for intuitive and user-friendly AR interaction, you should leverage natural and familiar gestures, voice commands, eye tracking, haptic, audio, and visual cues. Additionally, menus, buttons, sliders can provide options and settings for the AR content. Moreover, markers, trackers, and sensors can be used to align and anchor the AR content to the real world. Finally, analytics, ratings, and reviews can be used to measure and improve the AR service performance.