What are the best practices for geoconquesting campaigns in your industry?

1 Know your audience and competitors

Before launching a geoconquesting campaign, you need to have a clear understanding of who your ideal customers are, what their needs and preferences are, and how they behave in different contexts. You also need to identify who your main competitors are, where they are located, and what their strengths and weaknesses are. This will help you segment your audience, craft personalized and compelling messages, and choose the best channels and platforms to reach them.

3 Choose the right location and radius

Geoconquesting campaigns rely on geofencing, which is the process of creating virtual boundaries around specific locations using GPS, Wi-Fi, or cellular data. When a user enters or exits a geofenced area, they can receive a notification, an email, a push message, or an ad from your brand. However, choosing the right location and radius for your geofence is crucial for optimizing your campaign's reach and relevance. You need to consider factors such as your industry, your competitors' proximity, your customers' dwell time, and your budget.

4 Optimize your message and offer

Geoconquesting campaigns should deliver messages and offers that are relevant, timely, and enticing to your target audience. You need to consider what stage of the customer journey they are in, what pain points or challenges they face, and what value proposition or solution you can offer them. You also need to use clear and concise language, strong calls to action, and appealing visuals. Moreover, you need to test and optimize your message and offer based on the feedback and data you collect.

5 Respect your customers' privacy and preferences

Geoconquesting campaigns should respect your customers' privacy and preferences and comply with the relevant laws and regulations. You need to obtain your customers' consent and opt-in before sending them any location-based messages or offers. You also need to provide them with the option to opt-out or unsubscribe at any time. Furthermore, you need to protect your customers' data and use it ethically and responsibly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?