What are the best practices for managing influencer deliverables and deadlines?

1 Define your objectives and KPIs

Before you start looking for influencers to collaborate with, you need to have a clear idea of what you want to achieve with your campaign, and how you will measure its success. Do you want to increase brand awareness, drive traffic, generate leads, or boost sales? What are the key performance indicators (KPIs) that will show you the results of your efforts? For example, you might track impressions, reach, engagement, clicks, conversions, or revenue. Having clear objectives and KPIs will help you choose the right influencers, platforms, formats, and content for your campaign, and set realistic and specific deliverables and deadlines.

2 Create a detailed brief and contract

Once you have selected the influencers you want to work with, you need to communicate your expectations and requirements clearly and in writing. A detailed brief and contract should include the following elements: the campaign objectives and KPIs, the deliverables and deadlines, the content guidelines and specifications, the disclosure and compliance rules, the payment terms and conditions, and the ownership and usage rights of the content. A brief and contract will help you avoid misunderstandings, disputes, and delays, and ensure that both parties are on the same page and accountable for their roles and responsibilities.

3 Establish regular communication and feedback

Managing influencer deliverables and deadlines is not a one-time task, but an ongoing process that requires regular communication and feedback. You should check in with your influencers frequently, and provide them with support, guidance, and resources to help them create high-quality and relevant content that meets your standards and goals. You should also monitor their progress, performance, and compliance, and give them constructive feedback and suggestions to improve their work. Communication and feedback will help you build trust and rapport with your influencers, and ensure that they deliver on time and on budget.

4 Track and evaluate your results

The final step of managing influencer deliverables and deadlines is to track and evaluate your results. You should use the KPIs that you defined at the beginning of your campaign, and collect and analyze the data from the influencer platforms, your own website, and other sources. You should also ask your influencers for feedback on their experience working with you, and what they think worked well or could be improved. Tracking and evaluating your results will help you measure the return on investment (ROI) of your campaign, identify the strengths and weaknesses of your strategy, and learn from your successes and failures.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?