What are the best practices for public and media relations?
Public and media relations are essential skills for any organization that wants to communicate effectively with its stakeholders, build trust and reputation, and influence public opinion and policy. However, public and media relations are not just about sending out press releases or posting on social media. They require a strategic approach that aligns with the organization's goals, values, and identity, and that adapts to the changing media landscape and audience expectations. In this article, we will explore some of the best practices for public and media relations, based on the principles of strategic communication.