What are the best practices for scaling a partnership innovation?

Gain traction by presenting innovation at conferences to gain peer review and feedback for improvement. Seek venture funding to expand shareholder and stakeholder base to increase accountability and likelihood of success.

Scaling up a partnership innovation boils down to a few key factors. Firstly, ensuring everyone knows why they're involved is crucial. A shared vision is equally important; it aligns efforts and fosters collaboration. Lastly, recognizing and crediting each partner's contributions, big or small, keeps morale high and drives progress. As a project leader, we should be ensuring we meet these checkpoints.

Partnership Innovation can be scaled based on the following factors: 1. Right team with complimentary skills 2. Aligned vision and mission 3. Trust between partners 4. Clear goals in ownership of Background IP and Forward IP 5. Clear GoTo-Market strategy between the various stakeholders

In order to maintain a successful partnership, everyone involved should have a similar vision and understand its goals. Alignment is the key to driving unified efforts towards success, and this is what drives unified efforts towards success and achieves results.

I always recommend my Six Steps to Success: 1) Where are you now? Where are you without the partnership? 2) Where do you want to go? How does partnering benefit each of you and your customers? 3) How do we get there? What's the gap analysis to define the steps you need to take. 4) Implement. Now that you understand what to do, take action. 5) Operate. Now that it's implemented, ensure it works for you ongoing. 6) Talk about it. Always share the stories. Success or learnings. That builds brand and gathers feedback.

Think of partnership innovation like teaming up for a big game. It's about bringing together what each of us does best and then reaching out to make an even bigger circle by including friends, like customers and other companies, into the mix. This way, we all share our cool ideas and resources, making something way better than we could on our own. It's like when you put together a puzzle with friends; everyone brings a piece, and suddenly, you see the whole picture. And the best part? It's not just about making things; it's about making things happen together. That's the secret sauce to moving forward and making a splash in the market.

the value proposition should be is key to providing a real solution to a need or problem highlights an essential aspect of innovation. Without a clear, strong correlation between your value proposition and the market's needs, there's a risk of developing solutions that may seem innovative but fail to address the actual demands or challenges faced by your customers. This alignment ensures that the innovation does more than just introduce new ideas; it solves real problems in meaningful ways. This approach not only helps in attracting and retaining customers but also in justifying your product's pricing and market positioning, ultimately ensuring the innovation meets both current and emerging customer needs effectively.

For a value proposition to truly resonates and avoids the pitfalls of hefty initial investments, it's wise to start micro. Test your product "live", embracing humility by acknowledging it's not perfect—yet. Emphasize this "YET" as a commitment to improve. This iterative process of refinement and enhancement, driven by customer insights, gradually perfects your offering. It's about alleviating customer pains and outperforming competitors, thus transcending the image of merely selling dreams. A compelling value proposition boldly promises, "Not Satisfied? Receive a 100% refund." This approach not only builds trust but also demonstrates confidence in the value and effectiveness of your product, ensuring it stands out in a crowded marketplace

2. For the Value proposition, all impacting parameters determining the measure of success should be debated and validated with other closer innovations and disruption it has caused

Value prop has become underrated. Too many companies are using stale buzzwords that take the life and purpose out of marketing. Everyone wants a splashy moment yet agencies nitpick over "efficiencies". The goal of any business: do prospective customers understand what your product is? Does it solve a problem? Do they know where to go to purchase and/or research it. That's it. Funny ads, memorable commercials are just background noise. Does your platform offer a business the opportunity to point consumers where they need to go. We overcomplicate this stuff so much because impressions have become the cheapest currency yet the most sought after. If you can deliver for a partner by educating consumers, make that a cornerstone of your pitch.

Utilize the combined networks and resources of both partners to amplify reach and impact. Identify synergies that can be leveraged for mutual benefit, such as shared customer bases, complementary skills, or access to new markets. Foster an environment of collaboration to maximize the utilization of available resources.

Often, the quickest way to obtain what you need is by reaching out to your network. People appreciate feeling valued and necessary. Always express gratitude for their assistance.

Foster an environment where your team feels encouraged to share ideas and collaborate with external partners' team. Encourage cross-functional support and very open communication channels.

Leverage your networks and resources by fostering strong relationships within your industry. Actively engage in networking events, both online and offline, to connect with professionals and share insights. Collaborate with partners, tapping into their resources and expertise. Utilize social media platforms strategically to expand your reach and connect with a broader audience. Regularly assess and optimize your existing resources to ensure they align with your goals and contribute to your overall success.

Scaling a partnership innovation involves shared goals, clear roles, open communication, measurable progress, efficient resource use, flexibility, risk planning, leveraging networks, and continuous improvement.

Constantly ensure that the partner and yourself are aligned on direction - the collaborative innovation goal. Ideally the risk profiles of the two should be similar. Innovation is about taking risks, being agile to pivot quickly to market needs and change direction as needed. Keep the faith in the innovation and manage risks well.

Embrace a culture of continuous adaptation and innovation to stay ahead of the competition. Encourage experimentation and learning from both successes and failures. Be open to pivoting strategies or exploring new opportunities that arise during the partnership.

The Greek philosopher Heraclitus said, “There is nothing permanent except change.” In the dynamic world of business, the only constant is change. As we work around this ever-evolving landscape, two qualities stand out as most essential for success are: innovation and adaptability. These pillars among others not only support survival but also fuel growth and competitive advantage. Put into modern language, retired Navy SEAL Jocko Willink said, “The battlefield’s gonna change, the market’s gonna change, technology’s gonna change, the industry’s gonna change: Things are going to change. And if you don't innovate, if you don't adapt, you're gonna get left behind.”

To truly scale partnership innovation, relentless adaptation and innovation are non-negotiable. You can't just set it and forget it; the market is too dynamic, customer preferences too fickle. By rigorously monitoring performance and integrating feedback, you not only refine your offerings but also anticipate shifts, staying ahead rather than just keeping up. It's not just about survival—it's about leading, setting trends, and defining standards. Ignoring this is akin to planning obsolescence. Stay curious, stay nimble, and never stop innovating if you aim to lead and not just compete.

Me resulta de utilidad pensar en la mejora continúa como concepto de adaptación y cambio permanente, todo lo que hoy sirve y funciona es plausible de mejora y no solo eso sino que debe ser mejorado para atender las demandas crecientes de cada mercado.

Establish KPIs to measure the success of the partnership. Regularly evaluate the results and impact of the collaboration against predefined metrics. Celebrate milestones and achievements to reinforce the positive aspects of the partnership and boost morale.

The best practice for scaling a partnership innovation is to adapt and innovate continuously. By staying agile and responsive to feedback, market dynamics, and emerging trends, you can adjust the partnership innovation to meet evolving needs. Continuous innovation ensures that the partnership remains relevant, competitive, and capable of scaling effectively in dynamic environments.

Um pacto social é determinante para o sucesso de uma parceria, isto é: - Clarifica as expectativas / motivações dos parceiros, evita mal-entendidos, conflitos ou frustrações. - Define uma estratégia comum, uma visão partilhada e uma missão inspiradora, que orienta as ações e as decisões da parceria. - Estabelece os princípios e os valores que regem a parceria, garante uma conduta ética, transparente e responsável. - Delimita as responsabilidades, os direitos e os deveres de cada um dos parceiros, assegura uma distribuição equitativa dos benefícios e dos encargos da parceria. - Cria métodos / processos de comunicação, de avaliação e de resolução de problemas, que favorecem a cooperação, a inovação e a melhoria contínua.

5. This is the time you invest in scaling up, boosting its outreach to the audience and collect benefits. Huddle to celebrate and understand how the level up of innovation lifecycle would be designed

Set clear KPIs to gauge partnership success. Regularly assess collaboration impact against set metrics. Celebrate milestones to affirm positivity and uplift team spirits.

Scaling a partnership innovation is a bit like nurturing a garden. First, you and your partner need to be on the same page about what you're trying to grow. Regular chats, just like watering, keep everything thriving. It's important to measure how well your garden is growing, so setting up some yardsticks for success is key. Use each other's strengths—maybe one of you has the sunniest spot, while the other has the best seeds. And remember, flexibility is crucial; sometimes you'll need to adjust your plans as your garden grows.

Innovation within or with Partners, you need a deliverable that is breathtaking. To get there: 1. Clear Future picture and Strategic Intent. 2. Target Customer(s)and Value Proposition. 3. Framework of the Value Proposition. 4. Structured Business Financials. 5. Document the Key Assumptions or Hypotheses. 6. Customer Data and Insights Gathering. 7. Customers Immersion scheduled and throughout. 8. Experiments and frequent results. 9. Migration path - let's blow it up. 10. Plan of Action/Future Picture. 11. Have a direct pathway to C-level each month, and for breaking Vortexes. 12. Always inform the Business Unit VP. 13. Always work within the Directors Corpse. 14. Protect your customer, and your team, because it will be rough.

The key is Alignment. How much are you willing to lose ? Innovation is about risk , experimentation and a lot steps of validation, To do the other are not willing to do, Dont fall as a surfer at the top of the wave, Dont leave the space tothers innovate over your innovation.

Scaling a partnership innovation is a complex process and can be achieved by following 1. Clear Communication: All partners involved are on the same page regarding goals, expectations, and timelines. 2. Planning: Develop a detailed plan on how it can be scaled efficiently and effectively and anticipate potential challenges & mitigation plans . 3. Feedback: it is important to gather insights on what is working well and what can be improved from all partners which will help in refining the innovation for better scalability. 4. Flexibility: Be open to adapting and adjusting to accommodate changes in the market. 5. Impact Measurement: Define and track key KPI’s to track the impact. 6. Celebrate Successes.

Um ponto importante é deixar claro os papéis e as expectativas de cada um dos participantes no projeto e, se for o caso, na sociedade. Durante o período do projeto há conflitos de interesses e/ou expectativas que podem parar o projeto.