What are the best ways to use YouTube for brand awareness?

I started my agency 5 years ago. On day 1 I made a YouTube video about how to build a brand store on Amazon. 5 years later, it is my MOST viewed video still. I grew my business from 0 to 10-mil in annual gross in 3 years purely off YouTube videos. I made 2000 videos in 5 years. The past 2 years I still do YT videos but also started an outbound program. YT is amazing traffic for me. 4.5 million views. Thousands of clients watch 20+ videos before hiring us.

Amazon sellers on YouTube? Game-changer. Here's the scoop: Amazon customers are hungry for more than just products. They're scouting for stories, insights, and behind-the-scenes looks. And you, the Amazon seller? Your brand's essence needs to radiate through every clip. Your story, your mission, your unique selling proposition - that's your golden ticket. In the bustling Amazon marketplace, be the standout. Elevate your brand, capture the clicks.

Absolutely agree with the emphasis on optimizing YouTube channels and videos for brand visibility. One often overlooked yet crucial tip is consistent branding across all elements - it not only enhances recognition but also builds trust among viewers. However, while catchy titles and thumbnails are essential, it's vital to ensure they accurately represent the video's content to maintain credibility. For instance, a brand I recently consulted for saw a 30% increase in organic traffic simply by aligning their video thumbnails with the actual content, ensuring viewers got what they clicked for. Consistency and authenticity are key!

YouTube is a strong channel for storytelling, especially with CTV. Advertisers should choose the campaign goal to determine the best advertising option. For a launch campaign, invest more in longer formats (max 15 sec). For a maintenance campaign, prioritize bumper ads.

Harnessing YouTube for brand awareness via user-generated content is a potent tactic. By inviting loyal customers to craft videos showcasing your brand, you tap into authentic narratives. A helpful tip is that such content fosters trust and community. Authenticity is today's digital gold, and genuine user experiences are invaluable. However, I'd argue that a mix of professional and user content is vital. While user content offers authenticity, professional content ensures consistent brand messaging. Consider this: a popular shoe brand launches a campaign, urging users to share their adventures wearing the brand's shoes, with enticing rewards. This melds authenticity with brand promotion effectively.

YouTube is highly effective for upper funnel campaigns, offering strong performance in terms of VTR% (View-Through Rate) and reach. It's important to note that the CTR% (Click-Through Rate) tends to be lower due to approximately 30-35% of impressions being delivered to CTV (Connected TV) devices.