What do you do if you want to choose between internships in traditional marketing and Influencer Marketing?

1 Assess Goals

Before you make a decision, it's crucial to assess your career goals. Do you envision yourself crafting comprehensive campaigns that span various media outlets, or are you drawn to the fast-paced, innovative realm of social media and influencer partnerships? Traditional marketing internships may offer a wide-ranging experience, from market research to strategy development. On the other hand, influencer marketing internships are likely to immerse you in content creation, brand collaboration, and digital trends. Understanding where your passion lies will guide you towards the internship that best suits your aspirations.

2 Skill Set

Consider the skill set each internship will help you develop. Traditional marketing is likely to enhance your analytical abilities, understanding of market segmentation, and knowledge of various marketing channels. Influencer marketing, however, will require you to hone skills like content strategy, social media analytics, and relationship building with influencers. It's important to evaluate which skill set aligns more with your personal strengths and the direction you want your career to take.

3 Industry Trends

Keeping abreast of industry trends is vital when choosing your internship. Traditional marketing has been the bedrock of the business world for decades, but influencer marketing is on the rise, reshaping how brands connect with consumers. While traditional marketing offers stability and a tested framework, influencer marketing presents an opportunity to be at the forefront of innovation in digital communication and consumer engagement. Your decision may hinge on whether you prefer the security of established methods or the excitement of an evolving industry.

4 Networking Potential

Networking can be a decisive factor in your internship choice. Traditional marketing internships might provide connections with seasoned professionals and exposure to various business sectors. Influencer marketing internships could offer a more niche network, including influencers and digital marketing experts who are influential in today's social media-centric world. The relationships you build during your internship can open doors to future opportunities, so consider which network aligns with your career trajectory.

5 Future Opportunities

Think about the future opportunities that might stem from each internship. Traditional marketing could lead to roles in advertising agencies, corporate marketing departments, or consulting firms. Influencer marketing might pave the way to positions within social media agencies, brand management, or even self-employment as a consultant for influencer strategies. Your choice should reflect where you see the most potential for growth and advancement in line with your career objectives.

6 Personal Interest

Lastly, your personal interest should play a significant role in your decision. If you're passionate about creating engaging content and leveraging the power of personalities in marketing, influencer marketing may be your calling. Conversely, if you find satisfaction in developing comprehensive strategies and working with a variety of marketing tools, traditional marketing could be more fulfilling. Choose the internship that excites you the most, as enthusiasm often leads to success.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?