What do you do if you want to maximize your networking event connections?

1 Set clear goals

Before you attend a networking event, you should have a clear idea of what you want to achieve and who you want to meet. Do some research on the event, the speakers, the attendees, and the topics. Identify the people who share your interests, goals, or challenges, and prioritize them. Also, think about how you can help them or add value to their work. Having specific and realistic goals will help you focus your efforts and time.

3 Be proactive and polite

Don't wait for someone to approach you or join a group. Instead, be proactive and initiate conversations with the people you want to meet. You can use icebreakers, compliments, or commonalities to break the ice and show your interest. However, be careful not to interrupt, dominate, or monopolize the conversation. Be polite and respectful of their time and attention. Listen actively, ask open-ended questions, and show genuine curiosity and enthusiasm.

4 Exchange contact information

One of the main goals of networking is to establish a connection that can lead to future opportunities. To do that, you need to exchange contact information with the people you meet and connect with. You can use business cards, LinkedIn, or other platforms to share your details and stay in touch. However, don't just hand out your card or request a connection without building rapport first. Make sure you have a meaningful conversation and a reason to follow up.

5 Follow up promptly

The most important step in networking is to follow up with the people you met and express your gratitude, interest, and value. You should do this within 24 hours of the event, while the memory is fresh and the connection is warm. You can use email, phone, or social media to send a personalized message that reminds them of who you are, what you talked about, and how you can help them or collaborate with them. You can also suggest a next step, such as a meeting, a referral, or a resource.

6 Nurture your relationships

Networking is not a one-time event, but a continuous process of building and maintaining relationships. To do that, you need to nurture your connections and keep them engaged and interested. You can do this by providing value, sharing insights, offering support, or giving feedback. You can also look for ways to deepen your relationships, such as inviting them to other events, introducing them to other contacts, or collaborating on projects. The more you invest in your relationships, the more you'll benefit from them.