What do you do if you want to pursue a career in marketing operations specializing in new technology?

To pursue a career in marketing operations specializing in new technology there are some steps to be considered: 1. Learn the basics of the market. 2. Get familiar with the latest technologies. 3. Seek relevant education or training. 4. Gain practical experience through internships or entry-level roles this will help alot. 5. Connect with industry professionals. 6. Stay informed about industry trends. 7. Consider specializing in a specific area like marketing automation or data analytics. Following these steps can help you establish a rewarding career in marketing operations with a focus on new technology.

In today’s world, all the information you need to learn is available online. Leverage free online course material from major vendors, MOOCs, and independent experts to build out your knowledge foundations. Reach out to people in the industry to sharpen your knowledge. Showcase your knowledge in creative ways. Write a blog post, offer to write a blog post that offers a valuable perspective to an existing vendor. E.g. “How I learn tool x in y days as a complete novice”. Putting in the work and showcasing your effort is a great way to get a start in the industry & sets you up for success.

One should first attain the basics of marketing. Second and most important, understand the target audience. One should know their ideal customer behaviour thoroughly. A framework like Empathy Map is useful to understand the customer.

steps I follow 1.Access free courses like HubSpot 2.Attend marketing experts' events 3.Seek internships 4.Seek mentors 5.Collaborate with like-minded people 6.Observe how others run marketing campaigns 7.Practice live

The fastest way to start a career in Marketing Operations is to learn a common marketing technology that large organisations use e.g. Salesforce Marketing Cloud. Having existing experience and certifications in the platforms that your prospective employer has invested in will greatly increase your chances of getting a job there.

I believe you cant survive without adding the technology skill so i will prefer to learn technology. Being on the top position most of the time you can add value to your team as well as in product while marketing so i am affirming and will recommend everyone to start learning technology.

When pursuing a career in marketing operations, it's essential to understand specific tools and grasp how technology can be leveraged to achieve desired outcomes and automate processes at scale. By understanding the bigger picture of how technology can be harnessed to achieve specific goals and scale operations, you'll be better positioned to make valuable contributions to your organisation and stand out in your field. A strategic approach to technology will also help you adapt as new tools and platforms emerge, ensuring you can continue driving innovation and efficiency in your marketing operations career.

Acquire technical skills related to new technology platforms and tools commonly used in marketing operations. Familiarize yourself with software applications such as marketing automation platforms (e.g., HubSpot, Marketo), customer relationship management (CRM) systems (e.g., Salesforce), data analytics tools (e.g., Google Analytics, Tableau), and content management systems (CMS).

Stay updated on evolving technology in marketing operations. Learn CRM systems, marketing automation, and data analytics tools. Utilize these for better customer engagement and data-driven decisions. Stay tuned to emerging tech like AI and machine learning for future industry impact.

Common misconception for those trying to get a start in the industry is that it has to be through a job. Often overlooked are other creative options. Ask yourself: “How might I showcase and build experience in marketing operations without working in a company?”. For examples: Pick an existing brand and pretend you were working in their marketing operations team. Play out a scenario to identify and solve a problem for them. Choose a brand you already know well. Then, using free SaaS tools that are akin to the products they are already using, build a solution to solve the chosen problem. Use this for your portfolio, publish online, and share directly with them. Similarly, offer to do this as a pro-bono project for an existing SMB.

Gain practical experience in marketing operations. Pursue internships or entry-level roles to explore new technologies firsthand. Work with email marketing, analytics, and social media tools for real-world insights. Diverse projects teach how to integrate technologies for optimal marketing outcomes.

Consider building specialised knowledge in an area that is new but important to the field. Oftentimes, there aren’t enough people skilled up in these new areas yet. It’s a great opportunity to simultaneously build your foundational skills & gain a leg up in something that the industry is seeking talent for. Leaders in the field will often talk about these new specialisations in conferences and interviews that are all posted online. Pick one, learn it well, showcase your learnings through something you build, post it online.

Consider specializing in a specific area of new technology within marketing operations that aligns with your interests and career goals. Focus on mastering advanced skills or niche areas such as AI-driven marketing strategies, predictive analytics, personalized marketing automation, or omnichannel marketing optimization.

Stay informed about the latest trends, innovations, and emerging technologies in marketing operations. Take courses, attend workshops, and read industry publications to deepen your understanding of new technologies such as marketing automation, artificial intelligence, data analytics, and machine learning.

Highlight your expertise in new technology within marketing operations on your resume, LinkedIn profile, and professional portfolio. Share case studies, projects, and achievements that demonstrate your ability to leverage technology to drive marketing success and business outcomes.