What do you do if your feedback lacks specificity and actionability in influencer marketing?

1 Seek Clarification

When you receive feedback that lacks specificity, the first step is to seek clarification. Reach out to the influencer or the audience providing the feedback and ask for more detailed information. Be polite and express your genuine desire to understand their perspective better. This can be done through a direct message or an email, ensuring that you maintain a professional tone. By asking specific questions, you can guide the conversation towards the insights you need to make actionable improvements.

2 Analyze Content

Take a closer look at the content that generated the feedback. Evaluate the messaging, visuals, and overall presentation to identify any areas that might not be clear or engaging. Consider whether the content aligns with your brand's values and the interests of your target audience. Sometimes, the lack of specificity in feedback can be a reflection of content that doesn't resonate well, prompting you to refine your approach and create more targeted and impactful influencer collaborations.

4 Engage Influencers

Engaging directly with influencers can provide valuable insights into why the feedback is lacking in specificity. Influencers often have a deep understanding of their audience and can offer their perspective on how the campaign is being received. Have an open discussion about the feedback and explore together how it can be made more actionable. This collaboration can lead to a more effective strategy and stronger relationships with your influencers.

5 Implement Changes

Once you've gathered more specific feedback, it's time to implement changes to your influencer marketing strategy. Use the insights to refine your approach, whether that means adjusting your messaging, changing the type of content being produced, or even rethinking the influencers you partner with. Remember, the goal is to make improvements that will resonate with your audience and lead to better campaign results.

6 Monitor Results

After implementing changes based on more specific feedback, closely monitor the results of your influencer marketing efforts. Look for improvements in engagement, conversion rates, or other key performance indicators that align with your objectives. Monitoring these metrics will help you determine if the changes you made are effective and guide future campaigns towards greater success.