What do you do if your influencer marketing strategy isn't setting you apart from others?

If our influencer marketing strategy isn't standing out, I'd conduct a thorough analysis of our approach. This involves reviewing competitor strategies, refining our target audience, exploring new platforms or tactics, collaborating with different influencers, and emphasizing our unique value propositions. Adaptability, creativity, and data-driven insights will guide us in refining and improving our strategy to achieve differentiation and success.

We help brands make the right decisions by having our platform provide the following: The right pitch: Develop a pitch that the creator can relate to. It's not only how your influencers add value to your brand. Instead, consider how your brand’s product can add value to their content. Design a hook for them and make your product a 'must-feature' for their feed. Who is your brand?: Use a cohort of creators, each with similar personality and voice to create a personal spirit to your brand. Find a creator that wants to represent your brand and grow together. Consumers are more willing to follow a creator than to follow a brand page. If there is a face to the brand - it creates an attractive and personal appeal to follow the brand.

If your influencer marketing isn't standing out, it's probably because your corporate voice is too strong. Influencers are creative so let them determine their creative! Give them a few points, show them you support them, and let your campaign be the brand partnership they can really be themselves in. When they are excited, when they have the opportunity to think outside the box, the sky is the limit. You also may need to rethink/ expand your approach and what platform you're on and what verticals you're using. A great example is the French clothing brand, Sezanne, which uses "cool" women like chefs and mommy bloggers, rather than just fashion influencers.

This part might seem a bit dull for most, but it's actually super important. Just by looking at what worked and what didn't, you can step up your search for influences, maybe by changing who you're aiming at, and make your content better by figuring out what people like most.

In my opinion, it's crucial not to separate an advertising plan from influencer marketing, following two key approaches. Firstly, implement retargeting for everyone who has checked out our profile after partnering with an influencer. Secondly, utilize videos from influencers, especially the well-known ones, for brand awareness campaigns.

To enhance your influencer marketing, explore these ideas: Diversify Content: Use various formats like live streams, Q&As, or stories for fresh engagement. Interactive Elements: Incorporate polls, contests, and interactive stories to boost engagement. Niche Influencers: Partner with niche influencers for targeted, engaged audiences. Leverage Analytics: Utilize data to tailor and improve your strategy continually. Build Community: Foster a community around your brand, enhancing trust and loyalty. Ensure Authenticity: Maintain genuine collaborations that align with your brand's values. These strategies can refine and add depth to your influencer marketing efforts.