What do you do if your mobile app users have diverse communication preferences?

Most people tend to swipe and dismiss push notifications, so I think if you have multiple communication channels already implemented in place, you could ask communication preferences during app onboarding i.e whether they prefer emails/push notifications/in-app notifications etc. If you don't have many channels in place already, you could conduct a survey or simply see what other competing apps are doing.

I would say let's focus on customers by following these 3 things: Skip surveys, analyze app behavior: 70% of mobile app users ignore push notifications [source needed]. Understand how they use your app, tailor communication channels. Granular preference centers: Offer frequency & category controls for emails & push notifications. Users crave customization, not a notification barrage. A/B test for real-time personalization: Experiment with delivery methods for user segments. Personalization is key in a crowded app landscape (over 2 million apps in Google Play Store

Give users choices in how they communicate with your app. Let them pick their favorite ways, like email or in-app messages. Also, allow them to adjust how often they get messages. By letting users customize their experience, you make sure they're comfortable and engaged with your app.

Close the Feedback Loop: Happy Users, Happy App (78% churn due to poor communication [helpscout.com) Integrate in-app feedback on communication methods. Show users you care! Analyze their responses and adapt your approach (email, push, etc.) for better engagement. Remember, happy communication = happy users.

As someone who's deeply passionate about connecting users with the apps they love, I face a fascinating challenge: how to talk to everyone effectively? After all, our users come from all walks of life, and the way they want to hear from us can be just as diverse! At TechnBrains, we tackle this by putting the user right at the center by offerinng personalized communication channels based on preferences and app usage. Our messages are valuable and not generic, and we prioritize important news to avoid spamming. We're always experimenting with different communication styles and listening to feedback to improve our approach.