What do you do if your remote influencer collaboration is falling apart?

1 Identify the root cause

The first step to fixing a broken influencer collaboration is to understand what went wrong and why. Is it a technical problem, such as poor internet connection, incompatible software, or unclear instructions? Is it a personal problem, such as lack of trust, respect, or feedback? Is it a strategic problem, such as mismatched goals, expectations, or audiences? Once you identify the root cause, you can address it more effectively and avoid repeating the same mistake.

2 Communicate clearly and respectfully

Communication is key to any successful collaboration, especially when you are working remotely with influencers. You need to communicate clearly and respectfully with your influencers, and listen to their concerns and feedback. Use the channels and tools that work best for both parties, such as email, phone, video call, or chat. Be transparent about your goals, budget, timeline, and deliverables. Provide constructive criticism and praise when appropriate. Avoid blaming, accusing, or ignoring your influencers, and try to resolve any conflicts or misunderstandings as soon as possible.

3 Negotiate and compromise

Sometimes, you may need to negotiate and compromise with your influencers to save your collaboration. For example, you may need to adjust your payment terms, content guidelines, or promotion strategy to accommodate their needs and preferences. Or you may need to offer them some incentives, such as free products, discounts, or referrals, to motivate them and reward their efforts. Remember that influencer marketing is a partnership, not a transaction, and you need to respect your influencers' creativity, autonomy, and value.