What do you do if your SEO efforts are falling short without collaboration from social media managers?
When your Search Engine Optimization (SEO) isn't yielding the expected results and you lack the support of social media managers, it can feel like you're fighting an uphill battle. SEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results. Without the boost from social media, you need to double down on other strategies to enhance your online visibility and drive traffic to your site.