What do you do if your social media marketing efforts need strategic prioritization?

Here is my 10-Point Audit Checklist for you to dig into your current state and understand your foundation for developing a successful strategy: - Are my profiles complete? - Are my profiles on brand? - How are my profiles performing? - What is the purpose of each profile? - What is my response rate? - What is my average posting cadence? - What are my audience demographics? - What are my top performing topics? - What are top performing formats? - Areas of opportunity? I recommend conducting a quick Audit every 3 - 12 months, depending on your brand activity level on social media and the platform you choose (Instagram and LinkedIn are constantly changing where as TikTok and YouTube are great candidates for annual reviews.)

If your social media marketing efforts require strategic prioritization, begin by setting clear, measurable objectives aligned with your business goals. Conduct a comprehensive audit of your current social media performance to identify strengths, weaknesses, and opportunities. Analyze your target audience deeply to understand their preferences and behaviors across different platforms. Based on these insights, prioritize platforms and content types that most effectively reach your audience and achieve your goals. Allocate resources—time, budget, and personnel accordingly. Consider leveraging tools and analytics to streamline scheduling, posting, and monitoring.

To prioritize your social media marketing, analyze data to focus on the most effective platforms for your audience. Tailor content to each channel, set measurable goals aligned with business objectives, and adjust post timing for maximum engagement. Regularly review performance and remain flexible to adapt to trends and feedback, optimizing resources for the best results.

Based on the audit findings, what is your top goal for achieving success on social media? I recommend no more than 3 goals, but ideally 1 main objective is optimal for simplicity and achieving very targeted results. When considering setting goals, I recommend aligning 1 goal to the below areas: Awareness Engagement Conversion

Setting goals is really important and is going to help you where you are going with your social media strategy. Be specific: Be specific with your social media goals. What do you want to achieve? Do you want to grow brand awareness, generate sales, etc.? Measurable: Set goals which you can measure, for example, the amount of sales you want to achieve through social media Achievable: Look at your past data and proceed from there. I think goals should be high but achievable; otherwise, you will get frustrated. Relevant: The goals you set should be relevant and aligned with your business goals. So, measure metrics that are relevant and don't measure vanity metrics. Time-bound: Set a specific period in which you want to achieve your goals.

Content is QUEEN! Start by identifying 2-3 core content themes for social media based on your area of expertise. Below are mine as an example: 1. Social media marketing 2. Leadership 3. Fitness Once you nail down your themes, then populate 4-5 topics to get your content juices flowing. Let's use my social media marketing theme as an example: 1. Audit and strategy 2. Content creation 3. Platform best practices 4. Social selling Then from here, you should leverage a healthy content mix to have a nice balance of building credibility & relationships while generating conversions. The 80/20 rule is my current formula: - 80% of your content should educate, entertain and engage - 20% of your content should promote services / products

Creating content that resonates with your audience is key to being successful with your social media strategy. Analyze your target audience, who are they, where do they live, on which platform are they on, which content formats do they consume. And then create content for them 🚀

It is not enough to post on social media. In order to be successful you need to actively engage with your community, respond to all comments and messages, and integrate constructive feedback into your strategy 😃