What do you do if your unique value proposition isn't getting noticed in your Public Relations career change?
Embarking on a career change in Public Relations (PR) can be both exciting and daunting. If you find your unique value proposition (UVP)—the distinct benefit that sets you apart—is not gaining traction, it's crucial to reassess and refine your strategy. Your UVP is the cornerstone of your personal brand and pivotal in differentiating you from others in the field. It's essential to communicate this effectively to potential employers or clients to make a successful transition. Let's explore actionable steps to ensure your UVP gets the attention it deserves and propels your PR career forward.