What do you do if your video production team needs a boost in creativity and innovation?

Watch other music videos and content creators to get ideas on new visuals, locations, camera angles, special effects, and transitions

Plan frequent brainstorming sessions with the express goal of coming up with new ideas. Provide a safe environment where team members can openly exchange ideas without worrying about criticism. Find out from the team members if they have any social media platform references that they may use as inspiration.

Unleash creativity with structured brainstorming sessions; foster a safe environment for wild ideas to flourish, leading to innovative solutions that transcend individual thinking.

Infuse innovation by welcoming diverse perspectives; invite cross-departmental collaboration and external consultants to catalyze fresh ideas, challenging norms and propelling creative breakthroughs beyond the routine.

Elevate creativity through skill workshops, empowering your team with the latest tools and techniques in video production, fostering personal growth, and sparking innovative approaches to projects.

A while ago I put in place skill challenges on Friday afternoon when we were in-between projects. Things like recreating this logo sting as best you can in 3 hours then talk us through where you got to. Stuff like this can help team spirit, you help your team level up in areas, and a non-focus on work (while still being a benefit to work) can re-fill the creative batteries.

Travel to different locations within a 90-mile radius of your city to get a change of scenery and new ideas for venues to film.

Revitalize creativity by embracing a change of scenery, whether through off-site retreats or simple office rearrangements, sparking fresh perspectives and rejuvenating your team's creative energy for innovative breakthroughs.

Working on personal projects will not only foster creativity, but also inspire you to perfect your skills and knowledge. When learning something new, it all feels like just theories and notes, until you actually apply it to a project.

Empower your team's creativity by encouraging personal projects, igniting passion and fostering innovative thinking that transcends into client projects, demonstrating your commitment to their creative growth and job satisfaction.

Pair up on projects where different members of your team swap roles as videographer, lighting, sound, director, and editor. This will help each member to appreciate what the other role needs the next time they film or produce together.