What do you do if you're creating interactive videos and want to promote engagement?

Interactive videos are a powerful way to capture your audience's attention, increase their retention, and drive them to take action. But how do you make sure your viewers are actually engaging with your content and not just passively watching? Here are some tips to help you create and promote interactive videos that boost engagement.

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1 Choose the right format

Before deciding on an interactive video format, you should consider your goals, audience, and message. Branching videos are great for storytelling, education, or product demos. Quiz videos can test knowledge or preferences by asking questions and giving feedback, making them ideal for learning, assessment, or personalization. Poll videos invite viewers to share opinions or preferences by voting on different options or topics; they are useful for research, feedback, or social proof. Finally, shoppable videos enable viewers to buy products or services from the video by clicking embedded links or buttons; they are effective for e-commerce, sales, or conversions.

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2 Add value and relevance

Your interactive video should not be interactive for the sake of being interactive. You need to make sure that your interactivity adds value and relevance to your viewers and helps them achieve their goals or solve their problems. For example, if you are creating a branching video, you should offer meaningful choices that reflect your viewers' needs or interests. If you are creating a quiz video, you should provide useful information or recommendations based on your viewers' answers. If you are creating a poll video, you should show the results and how they relate to your viewers or your topic. If you are creating a shoppable video, you should showcase the benefits and features of your products or services and make it easy for your viewers to purchase them.

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3 Optimize for user experience

Optimizing your interactive video for user experience is essential for viewers to have an enjoyable experience. Your video should be short and focused, not exceeding 10 minutes and preferably between 2 to 5 minutes. Additionally, you should design your video to be responsive and adaptable for different screen sizes and devices, with clear and visible buttons, icons, or text that are easy to tap or click on mobile. Testing your video for functionality is also important, ensuring that it works smoothly and flawlessly on different browsers and platforms without any errors, glitches, or delays that might affect performance or quality.

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S.Huei F.

🎯 Multilingual Chartered Marketer in Tech | 🚀 Scaling Regional Growth with Agile Innovation | 🤖 Next-Gen AI & Low Code/No Code SaaS Integration | ✍🏻️ Cutting-Edge Marketing Insights & Tech Trends |
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One of our top priorities was creating 'Micro-Moments'- highly-focused, bite-sized interactive videos which our audience could consume on-the-go. This didn't just cater to short attention spans, but also enhanced understanding by dividing complex concepts into manageable nuggets. 🎥⏱️ As for device optimization, we adopted a mobile-first approach considering the prevalent smartphone usage. For this, we found 'Hotjar' hence, invaluable. It helped us analyze tap patterns, optimize button positioning and size, and maximize mobile viewer engagement. Testing was a breeze with real-time heatmap data. 📱🔥

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4 Promote your video strategically

Strategically promoting your interactive video is essential for reaching your target audience and inspiring them to watch and engage. To do this, use a catchy title and thumbnail that captures curiosity and highlights interactivity. Additionally, share your video on social media with relevant hashtags, tags, or mentions. Embedding the video on your website or blog is also beneficial, as a clear and compelling call to action can drive conversions or leads. By following these tips, you can create and promote interactive videos that stand out and deliver results.

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Kunwal Mehmood Tariq 🪷

I help brands connect with customers through strategic social media management
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To promote your video strategically Utilize targeted advertising on social media platforms Share the video across multiple platforms Collaborate with influencers or brands in your niche Optimize video metadata for search visibility Run engagement campaigns and contests Incorporate the video into email marketing efforts Engage with relevant online communities and forums

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Tanisha Adlakha

Luxury Fashion PR & Marketing | The university of Manchester
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1. Always try to attach & attract emotions. While relevance does matter, it is the connection which stays. So always try to build a relevant story which triggers emotion. 2. CTA- always & always have a quick & easy CTA, maybe like tap for appointments, but make it super visible and easy 3. Lately, comment to receive in your DM’s is a strategy which has been working work for influencers & startup’s 4. If a user spends more than 30 seconds on your reel, the reel is expected to reach more people. Writing some informative pointers in the caption can help do so

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What do you do if you're creating interactive videos and want to promote engagement?

1

2

3

4

5

1 Choose the right format

2 Add value and relevance

3 Optimize for user experience

4 Promote your video strategically

5 Here’s what else to consider

Marketing

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What do you do if you're creating interactive videos and want to promote engagement?

1

2

3

4

5

1 Choose the right format

2 Add value and relevance

3 Optimize for user experience

4 Promote your video strategically

5 Here’s what else to consider

Marketing

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