What does a website manager do?

If you have a website for your business, you might wonder who is responsible for keeping it running, updated, and secure. A website manager is a professional who can handle these tasks and more, depending on your needs and goals. In this article, you will learn what a website manager does, what skills and tools they need, and how to hire or become one.

1 Website management basics

A website manager is someone who oversees the technical and content aspects of a website, working as freelancers, contractors, or employees for businesses, nonprofits, or media outlets. Their responsibilities include designing and developing the website's layout and functionality, creating and editing web content, implementing and monitoring web analytics and SEO strategies, and ensuring the website's security. Additionally, they are responsible for publishing web content such as text, images, videos, and audio, as well as troubleshooting any issues that affect the website's usability or accessibility. Backup and recovery are also part of their duties.

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Colin Gordon

Senior Web Designer at Gordon Design
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A website manager, also known as a webmaster or site administrator, plays a crucial role in overseeing and maintaining a website. Their responsibilities can vary depending on the size and nature of the website, but generally include the following tasks: 1. **Website Maintenance:** - Regularly update and maintain website content to ensure it is accurate and relevant. - Monitor for broken links, outdated information, and other issues, and address them promptly. 2. **Content Management:** - Upload, edit, and organize content, including text, images, videos, and other multimedia elements. - Ensure that content aligns with the overall goals and standards of the website.

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S M Ashik Al Azad

Web Designer || WordPress Developer || Elementor Expert || Crocoblock Expert || eCommerce Expert || Business Consulting || Helping Digital Brands Grow Profitably || If You Need Any Help Feel Free to Contact Me 📧
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A website manager oversees the overall functioning and performance of a website. They handle tasks such as content updates, technical maintenance, user experience improvements, and monitoring website analytics.

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2 Website management skills

To be a successful website manager, you need a combination of technical and soft skills. On the technical side, you should be familiar with HTML, CSS, and JavaScript, as well as content management systems like WordPress, Drupal, and Joomla. You should also know how to choose, register, and manage web hosting and domain providers. Additionally, you should understand web design and user experience (UX) to create an attractive and user-friendly website. You should also be familiar with web analytics and search engine optimization (SEO) to measure and improve your website's performance. Finally, you should know how to use tools like SSL certificates, firewalls, antivirus software, and backup plugins to secure and restore your website. On the soft side, you need communication skills to interact with clients, stakeholders, team members, and users. You also need problem-solving skills to troubleshoot any issues that arise during your website management process. Additionally, you need time management skills to balance multiple projects and deliver quality work on time. Finally, you need creativity to come up with original ideas for your website design, content, and features.

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3 Website management tools

To perform website management tasks, you need to use various tools and software. A code editor is a software application that allows you to write, edit, and test code. Popular examples include Visual Studio Code, Sublime Text, and Atom. A CMS is a software platform that allows you to create and manage web content without coding; WordPress, Drupal, and Joomla are popular examples. Web hosting and domain provide the space and resources for your website to be stored and accessed online; Bluehost, HostGator, and GoDaddy are popular providers. Web design and UX tools help you create a website that is attractive, responsive, and user-friendly; Adobe Photoshop, Adobe Illustrator, and Sketch are some of the most popular tools. Web analytics and SEO measure and improve your website's performance and visibility online; Google Analytics, Google Search Console, and Yoast SEO are popular examples. Web security and backup protect and restore your website from cyberattacks, data loss, and downtime; SSL certificates, firewalls, antivirus software, and backup plugins are some of the most popular tools.

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Colin Gordon

Senior Web Designer at Gordon Design
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Website managers rely on a suite of tools for effective management. Content Management Systems (CMS) like WordPress, Joomla, and Drupal facilitate easy content creation and customization. Google Analytics and Matomo offer valuable insights into website traffic and user behavior. SEO tools such as Yoast SEO (WordPress) and SEMrush optimize content for search engines. For security, Wordfence (WordPress) and Sucuri safeguard against threats. These tools collectively streamline tasks, enhance SEO strategies, and fortify security measures, contributing to efficient and successful website management.

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4 How to hire a website manager

When looking for a website manager for your business, you can ask for referrals from your network, search online platforms, or contact a web agency. When hiring a website manager, you should review their portfolio and experience, verify their skills and tools, and compare their rates and availability. Additionally, consider the quality and variety of their website projects, their years of experience and areas of expertise, the tools and software they use for website management, their certifications and qualifications if applicable, their fees and payment methods, their availability and schedule, as well as if they can meet your deadlines and communication preferences.

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Lasya Valluri

Entrepreneur || MEP Consultant
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Sample work, previous experience and referrals are a good way to assess the potential of a website manager. Following which, a in-person discussion to understand the product and your vision for the brand.

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5 How to become a website manager

If you want to become a website manager, you should first learn the technical and soft skills related to website management, such as HTML, CSS, JavaScript, CMS, web hosting, domain, web design, UX, web analytics, SEO, web security, backup, communication, problem-solving, time management, and creativity. You can do this through online courses, books, tutorials, blogs, podcasts or mentors. Building up your portfolio and experience is also important; try creating and managing your own website or work on website projects for clients, friends or family. You can find these projects through online platforms, referrals or web agencies. Additionally, promote your services by creating and updating your resume, cover letter, website, social media profiles and online profiles. Network with other website managers; join online communities; attend events; apply for jobs or gigs.

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kunomate Amachree

Rivers
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THEY DEVELOP AND MAINTAIN WEBSITES Website managers oversee the functionalities of the website, monitor,evaluate and control to ensure efficiency and effectiveness. They assess performance, facilitate hosting,and server processes,update the website content and improve it Web managers are also technically inclined, for example,they control the website speed;and capacity within a given time. These managers are information and communication specialist,and they ensure that the contents they are managing are always trending. They also develop and maintains websites.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Joe Fletcher Avenson

Founder | Tech Consultant | Website Developer | WordPress Expert | Website Designer | Web UX/UI Pro | Social Media Strategist | Cloud Solutions
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Very informative article. As a website manager, you need to know how to creatively use colours to catch the attention of the website visitors. I'll suggest you learn about colour psychology and how to use colours to bring out the beauty in your design.

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What does a website manager do?

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1 Website management basics

2 Website management skills

3 Website management tools

4 How to hire a website manager

5 How to become a website manager

6 Here’s what else to consider

Business Operations

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What does a website manager do?

1

2

3

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5

6

1 Website management basics

2 Website management skills

3 Website management tools

4 How to hire a website manager

5 How to become a website manager

6 Here’s what else to consider

Business Operations

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