Learn how to leverage voice and chatbots, augmented and virtual reality, artificial intelligence and machine learning, blockchain and cryptocurrencies, and internet of things and smart devices to create a brand personality that stands out.

If the adoption of technology is your only goal in creating a brand personality, then you're doing it wrong. Technology is a powerful tool, but simply grabbing hold of the 'glittering lure' (sorry, Mad Men reference) of novelty is unsustainable at best and indicative of no poor strategic thinking at worst. If all your brand personality says is "look at me and my shiny toys" you'll never build lasting client relationships because your primary value is one of superficiality - and your applications of that technology are likely to be little more than innovation theatre instead of critically planned, strategic applications thereof. Personality remains a human trait, not a machine one.

What emerging technologies can you use to create a brand personality?

Brand personality is the set of human characteristics that consumers associate with a brand. It can help you stand out from the competition, build loyalty, and influence purchase decisions. But how can you create a brand personality that is consistent, authentic, and engaging? One way is to use emerging technologies that can enhance your brand identity, communication, and experience. Here are some examples of how you can leverage these technologies to create a brand personality.

1 Voice and chatbots

Voice and chatbots are conversational agents that can interact with your customers through text or speech. They can provide information, answer questions, offer recommendations, and even entertain. By using voice and chatbots, you can create a brand personality that is friendly, helpful, and witty. You can also customize the tone, style, and language of your voice and chatbots to match your brand voice and values. For example, you can use humor, slang, or emojis to make your voice and chatbots more relatable and fun.

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Gulam Sakaria

Digital Marketer. Social media marketing specialist.
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1. Artificial Intelligence (AI) and Machine Learning 2. Augmented Reality (AR) and Virtual Reality (VR) 3. Voice Technology 4. Blockchain 5. Social Media Innovations 6. Humanoid Robots and Robotics 7. Neuro-Marketing 8. Internet of Things (IoT)

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2 Augmented and virtual reality

Augmented and virtual reality are technologies that can create immersive and realistic environments for your customers. They can enhance your brand personality by providing unique and memorable experiences that showcase your brand story, values, and benefits. You can also use augmented and virtual reality to create a brand personality that is innovative, creative, and adventurous. For example, you can use augmented and virtual reality to let your customers explore your products, services, or locations in a new and exciting way.

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3 Artificial intelligence and machine learning

Artificial intelligence and machine learning are technologies that can analyze data, learn from patterns, and generate insights. They can help you create a brand personality that is smart, reliable, and personalized. You can use artificial intelligence and machine learning to understand your customers' preferences, behaviors, and feedback, and tailor your brand message, offers, and content accordingly. For example, you can use artificial intelligence and machine learning to create dynamic and relevant ads, emails, or social media posts that resonate with your customers.

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4 Blockchain and cryptocurrencies

Blockchain and cryptocurrencies are technologies that can enable secure, transparent, and decentralized transactions. They can help you create a brand personality that is trustworthy, ethical, and progressive. You can use blockchain and cryptocurrencies to demonstrate your commitment to social and environmental causes, protect your customers' privacy and data, and offer alternative payment methods. For example, you can use blockchain and cryptocurrencies to support charitable donations, reward customer loyalty, or enable peer-to-peer transactions.

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5 Internet of things and smart devices

Internet of things and smart devices are technologies that can connect physical objects to the internet and enable data exchange and communication. They can help you create a brand personality that is convenient, responsive, and interactive. You can use internet of things and smart devices to offer seamless and integrated solutions, monitor and improve your customers' satisfaction, and encourage customer engagement and feedback. For example, you can use internet of things and smart devices to automate your customer service, optimize your product performance, or gamify your customer journey.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dayv van der Merwe

I am enough.
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If the adoption of technology is your only goal in creating a brand personality, then you're doing it wrong. Technology is a powerful tool, but simply grabbing hold of the 'glittering lure' (sorry, Mad Men reference) of novelty is unsustainable at best and indicative of no poor strategic thinking at worst. If all your brand personality says is "look at me and my shiny toys" you'll never build lasting client relationships because your primary value is one of superficiality - and your applications of that technology are likely to be little more than innovation theatre instead of critically planned, strategic applications thereof. Personality remains a human trait, not a machine one.

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Anton Dolhov

Brand Strategist | Marketing Consultant
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Generally, a brand is not a personality, but rather a sum of customers' experiences at different touchpoints. The sole reason for a brand's existence is to alleviate customer pains and enhance their well-being and happiness. Therefore, every channel, regardless of its innovativeness, should be utilized in alignment with the overall brand strategy and the presence of customers there. Whether it's AR/VR, the Metaverse, Chatbots, etc., these tools should convey the brand's value and its capacity to address customer problems, rather than projecting a personality

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Fatou Gueye, MBA

Founder & CEO @DIGAL Consulting I On a mission to help 1M+ founders & CEOs attract & retain their customers using Top-of-Mind Brand Strategies.
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La technologie s'appelle 'L'HUMAIN" avec un grand H. Il n'y aura jamais rien de plus innovant que de mettre autour de la table des PERSONNES de tous horizons, de toute nationalité, de tous sexes, de tous âges, de cultures différentes, de toutes origines. Aucune technologie ne peut égaler la créativité humaine

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Patrick Kizny 🏴

Advisor to creative firms | The Value Method™ | Futurecrafting™
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Use bespoke trained GPTs. We just built a bunch of them at hypergalactic. They are a nice toy to walk yourself or a client through a process similar to a facilitated brand workshop. Here's a few we've got: 1. Delivers vision, mission and purpose. 2. Performs archetype alignment, defines tone of voice and rewrites copy to be on brand. 3. Facilitates brand positioning work

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What emerging technologies can you use to create a brand personality?

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2

3

4

5

6

1 Voice and chatbots

2 Augmented and virtual reality

3 Artificial intelligence and machine learning

4 Blockchain and cryptocurrencies

5 Internet of things and smart devices

6 Here’s what else to consider

Brand Strategy

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What emerging technologies can you use to create a brand personality?

1

2

3

4

5

6

1 Voice and chatbots

2 Augmented and virtual reality

3 Artificial intelligence and machine learning

4 Blockchain and cryptocurrencies

5 Internet of things and smart devices

6 Here’s what else to consider

Brand Strategy

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