What are the key drivers and barriers of shopper choice at each stage of the decision tree?
Shopper marketing is the practice of influencing consumers' buying decisions at the point of purchase, based on insights into their behavior, needs, and preferences. One of the tools that shopper marketers use to understand and segment their target audience is the shopper decision tree, which maps out the steps and criteria that shoppers follow when choosing a product or service. In this article, you will learn what are the key drivers and barriers of shopper choice at each stage of the decision tree, and how you can leverage them to create effective shopper marketing strategies.
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Mike AnthonyRethink Retail Top 100 Influencer: Shopper marketing training, Consumer & shopper strategy; retail and shopper key-note…
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Sebastian Villalobos MoltedoGeneral Manager | Commercial Manager | Country Manager | Consumer Goods | B2B | Industry | Growth | Profit
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Alec DonaldVertical Lead | Retail | Financial Services | Payment Solutions | Gift Card