Measuring the effectiveness of TV commercials requires designing surveys that capture the feedback of your target market. Surveys are a great way to collect data and insights from potential and existing customers, as well as understand their opinions, preferences, and behaviors. However, designing surveys for online platforms can be difficult, as you must consider sampling, questionnaire design, and analysis. Sampling involves selecting a representative sample of your target market and making sure they have watched your TV ads and are willing to participate in your survey. You can use online panels, email lists, social media, or other sources to recruit respondents and offer incentives, reminders, and follow-ups to increase response rate. The questionnaire should be clear, concise, and relevant to the objectives of your survey and the metrics you want to measure. Different types of questions can be used such as closed-ended, open-ended, or rating scales. Additionally, appropriate wording, formatting, and sequencing should be used to avoid bias, confusion, and fatigue. Testing and refining the questionnaire before launching is also necessary. After collecting the data from the survey it needs to be analyzed in relation to your TV commercial effectiveness. Descriptive, inferential, or predictive statistics can be used along with charts, tables, or graphs to visualize the results. Lastly, it is important to report and communicate findings and recommendations to stakeholders and decision-makers.