What are the most important design considerations when creating digital signage displays?

2 Resolution and aspect ratio

The resolution and aspect ratio of your display affect the quality and clarity of your images, text, and graphics. Resolution is the number of pixels that make up your display, and aspect ratio is the proportion between the width and height of your display. You want to choose a resolution and aspect ratio that match the native format of your content, and that are suitable for the size and distance of your display. For example, if you have a large display that is far from the viewers, you need a high resolution to avoid pixelation and blurriness. If you have a wide display that shows landscape images, you need a wide aspect ratio to avoid cropping or stretching.

3 Color and contrast

Color and contrast are essential for creating visual appeal and readability on your display. Color is the hue, saturation, and brightness of your display elements, and contrast is the difference between them. You want to use color and contrast to highlight your message, create hierarchy, and evoke emotions. For example, you can use bright and saturated colors to attract attention and create excitement, or use dark and muted colors to create a calm and elegant atmosphere. You can also use contrast to create contrast between your background and foreground, or between different types of information. Contrast helps your viewers distinguish your elements and focus on what is important.

4 Typography and text

Typography and text are the main ways to convey your message and information on your display. Typography is the style, size, and arrangement of your fonts, and text is the wording and structure of your sentences. You want to use typography and text to create clarity, consistency, and interest on your display. For example, you can use a large and bold font for your headline, a smaller and regular font for your body text, and a different font for your call to action. You can also use text to create a clear and concise message that is easy to read and understand. You want to avoid using too much text, using jargon or acronyms, or using long and complex sentences.

5 Images and graphics

Images and graphics are the visual elements that support and enhance your message and information on your display. Images are the photos, illustrations, or icons that you use, and graphics are the charts, diagrams, or animations that you create. You want to use images and graphics to create interest, relevance, and credibility on your display. For example, you can use images that show your product, service, or benefit, or that relate to your audience or location. You can also use graphics that show data, facts, or processes, or that add movement or interaction to your display. You want to make sure that your images and graphics are high-quality, relevant, and consistent with your brand and message.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?