What motivates account teams and how can you keep them engaged?

2 Set clear and realistic goals

One of the best ways to keep account team members engaged is to set clear and realistic goals for them. Goals provide direction, focus, and challenge for your team, and help them measure their progress and achievements. However, goals need to be SMART: specific, measurable, achievable, relevant, and time-bound. Otherwise, they may cause confusion, frustration, or demotivation. As a practice manager, you need to work with your team to define and agree on the goals, and monitor and review them regularly. You also need to provide feedback, recognition, and rewards for reaching the goals.

3 Encourage collaboration and learning

Account teams often work on complex and diverse projects that require collaboration and learning. By encouraging your team to collaborate and learn from each other, you can boost their motivation, creativity, and performance. You can do this by creating a culture of trust, respect, and openness in your team, and by providing opportunities for knowledge sharing, brainstorming, and problem-solving. You can also use tools and platforms that facilitate collaboration and learning, such as project management software, online forums, or peer-to-peer coaching.

4 Support their well-being and balance

Account teams may face high levels of stress, pressure, and workload in their work. This can affect their well-being and balance, and ultimately their motivation and engagement. As a practice manager, you need to support your team's well-being and balance by providing them with the resources, flexibility, and autonomy they need to do their work effectively and efficiently. You also need to promote a healthy work-life balance by respecting their boundaries, preferences, and needs. For example, you can offer flexible working hours, remote work options, or wellness programs.

5 Empower them to grow and develop

Account teams are constantly learning and developing new skills and competencies in their work. By empowering your team to grow and develop, you can increase their motivation, satisfaction, and loyalty. You can do this by providing them with challenging and meaningful work assignments that match their skills and interests, and by giving them feedback and guidance on how to improve. You can also support their career development by offering them training, mentoring, or career coaching opportunities.

6 Celebrate their successes and failures

Account teams often achieve great results and overcome difficult challenges in their work. By celebrating their successes and failures, you can acknowledge their efforts, contributions, and learnings, and reinforce their motivation and engagement. You can do this by sharing their stories, testimonials, or case studies with the rest of the organization, and by rewarding them with praise, recognition, or incentives. You can also celebrate their failures by treating them as learning opportunities, and by encouraging them to reflect, experiment, and innovate.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?