What is share of voice and how can you use it to measure influencer engagement?

2 How to calculate share of voice?

To calculate your SOV, you need to track and analyze the online mentions of your brand, your competitors, and your industry across various channels, such as social media, blogs, forums, news, and reviews. You can use tools like Google Alerts, Mention, BuzzSumo, or Sprout Social to monitor and collect this data. Then, you need to divide the number of mentions of your brand by the total number of mentions of the topic, and multiply by 100 to get the percentage. For example, if your brand has 500 mentions and the topic has 2500 mentions, your SOV is (500/2500) x 100 = 20%.

3 How to use share of voice to measure influencer engagement?

Share of voice can help you measure how well your influencers are engaging with your audience and generating awareness and interest for your brand. You can use SOV to compare the performance of different influencers, campaigns, platforms, and content types, and identify what works best for your goals. You can also use SOV to evaluate the return on investment (ROI) of your influencer marketing efforts, by linking it to other metrics like traffic, leads, conversions, and sales. For example, if your SOV increases by 10% and your sales increase by 15%, you can attribute some of the growth to your influencer marketing.

4 How to improve your share of voice with influencer marketing?

If you want to increase your SOV and boost your influencer engagement, you need to employ some best practices for influencer marketing. To start, it's important to select the right influencers for your brand, taking into consideration their relevance, reach, resonance, and reputation. Additionally, collaborate with your influencers on creating content that is both authentic and valuable, and that aligns with your brand message and audience needs. Furthermore, encourage your influencers to use hashtags, keywords, tags, and mentions that relate to your brand and topic. Don't forget to amplify your influencer content across your own channels and networks, and invite your audience to join the conversation. Lastly, monitor and analyze your SOV regularly in order to adjust your influencer marketing strategy accordingly.

5 What are the benefits of share of voice for influencer marketing?

Share of voice is an important metric for influencer marketing, as it can provide insights into your brand awareness, reputation, and positioning in your industry and niche. It can also help you assess the effectiveness and impact of your campaigns, identify strengths and weaknesses, track ROI, and benchmark performance against competitors. Although SOV is not the only metric you should use to measure engagement, it is a valuable one that can help you understand and improve your influencer marketing performance. By using SOV, you can optimize your strategy and achieve your goals.