What is share of voice and how can you use it to measure influencer engagement?
Influencer marketing is all about creating authentic and engaging content that resonates with your target audience. But how do you know if your influencer campaigns are effective and reaching the right people? One way to measure your influencer engagement is by using share of voice (SOV), a metric that compares your brand's online presence to that of your competitors and industry. In this article, you will learn what SOV is, how to calculate it, and how to use it to optimize your influencer marketing strategy.
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Anushree JainCo-founder, SocialTAG | Helping brands with Strategy- led influencer marketing campaigns
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Jorge HothFractional CMO. • Head of Growth. • Top 50 Mexico LinkedIn Creators '24 by Favikon. • 1 post a day about Digital MKT &…
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Harvinder Singh✨🏅315 X Linkedin Top Voice 🏅✨|| 8% in Generative AI & Influencing others Voice || Business Transformation || Helping…