What are some of the common pitfalls and biases that can affect your data interpretation and storytelling?

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Data interpretation and storytelling are essential skills for marketing analytics, as they help you communicate insights, recommendations, and value to your stakeholders. However, there are also some common pitfalls and biases that can affect your data interpretation and storytelling, and potentially lead to inaccurate or misleading conclusions. In this article, we will explore some of these pitfalls and biases, and how to avoid or overcome them.

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