What steps should you take to pivot your strategy toward niche marketing?

Ask the customers! No one can tell you better about the client's needs and pain points than... the customer! Prepare your hypotheses, interview scripts and begin problem interviews with clients This way you will get first-hand information that is up-to-date and reliable. This is much better than trying to find out your niche from your desktop or by talking to experts

1. Identificación del nicho de mercado: Que tenga necesidades y características únicas. 2. Definición de la propuesta de valor: Que resuelva los problemas específicos de tu nicho. 3. Desarrollo de un perfil de cliente ideal: Perfil detallado de tu cliente ideal. 4. Personalización del mensaje y contenido: Lenguaje y tono que resuene con tu público objetivo. 5.Elección de canales de marketing adecuados: RRSS específicas, foros, blogs o eventos. 6. Creación de una comunidad: Fomenta la creación de una comunidad.

Antes de inicia la estrategia lo mejor es hacer Investigación de Mercado, analizando tendencias con herramientas como Google Trends, SEMrush, o Ahrefs para identificar tendencias emergentes y temas de creciente interés en el mercado. Y muy importante el Análisis de Competencia: examinar a tus competidores para identificar áreas en las que están obteniendo éxito y detectar posibles brechas o oportunidades que no estén explotando.

Niche marketing focuses on a small and specific segment of the market that has unique needs and preferences. This segment might be overlooked or under-served by competitors.Features:High Focus: Targeting a specific group of customers with defined needs.Less Competition: Due to the small and specific nature of the market, there are usually fewer competitors.Customer Loyalty: Providing products and services that exactly match customers’ needs increases their loyalty.Higher Pricing: Due to the unique nature of the product or service, higher pricing is often possible.Example: Producing cosmetic products for people with sensitive skin.

Identify the pain point of the people that you serve. And allow them to tell you what they need and then go and create a product to take them from pain to pleasure. Creating a solution that provides them release.

To put it simply - you need a new UVP for each new niche In a new niche, customers have their own specific problems (Did you ask customers about current problems during the research? Did you do the research?) Your product must solve these problems very clearly - 100%; here, not like in the wider segment, a partial solution is not enough. Your product must "hit the bulls eye"

Speak to stakeholders, potential clients to understand their needs and remedy any gaps. Creating awareness on the area on niche, interest and engagement should be central to the communication strategy.

From years of experience - one advice: Speak the client's language That’s why we interview clients before introducing a product to a new segment - during the interview we not only understand the client’s pains and difficulties, but also listen to how they talk about their problems - their jargon, how they describe the difficulties For example, we once launched a product for seaports, we conducted 20+ interviews in 3 weeks and then packaged our offer in a language that they could understand. Afterwards - it might seem like a miracle what conversion rates we achieved by speaking the client’s language during lead generation. We closed sales several months faster because our offer was right on target and was immediately clear to customers

Desde mi experiencia, lo ideal en los mensajes es poder captar la atención con puntos de dolores que hoy se tiene de acuerdo al nicho. No hablar de beneficios o logros como empresa si no como aportamos en mejorar posibles situaciones que se enfrentan. Entender que los comprendemos y que el mensaje esta con foco en la solución de problemas.

Le story telling est essentiel, comment l'histoire de ce service ou de ce produit vous est elle apparue, comment vont pouvoir s'identifier vos clients à la valeur ajoutée intrinsèque du service/ produit et au delà de la façon dont il répond à leurs besoins, comment il contribue à son environnement

Search for industry communities and groups, online and offline, participate in indusry-related events This is exactly the channel where you can not only find what interests customers in your niche, but also find your first customers And also, this is where you should promote your brand, since in such communities, as a rule, all decision makers are located For example, even if your decision maker is a CIO of a company, but the product is for healthcare, don't look just for CIOs communities, find a community of CIOs in Healthcare, it would be much more valuable for you

Relationships are everything in B2B marketing and sales in general. And even more so in narrow niches Be patient, brand promotion and relationship building takes time In addition to participating in events and seminars, pay attention to the high level of customer service. This is something that often goes unnoticed and is where you can stand out from your competitors

In my experience having conversations is a valuable technique to educate one’s network and explore business potential. Emails and messages are effective follow up tools.

Relationship building is just not for a niche market or audience but your whole business segment. Since niche market is a small targeted group or specific market segment you intend to serve and do that to the best of capabilities. It’s always good to have a good relationship with this group in a way to understand what they like or prefer. Relationships building in business is good for a long term success. It makes them feel part of the business and will always ask for your service or product before thinking of any other. Trust is developed in the process.

The best way to collect data for analytics is to ask for customer feedback. Build an ongoing process for collecting and analyzing feedback. The most important thing is not only from paying customers, but also from those who did not buy your products. Analyze feedback and regularly update your marketing strategy and tactics

-Recopilación de Datos: Recopilas datos de tráfico web, conversiones, y engagement. -Comparación con Objetivos: Comparas estos datos con tus objetivos iniciales. -Segmentación de Datos: Segmentas el tráfico web por fuente y descubres que el tráfico orgánico ha aumentado significativamente, pero el tráfico pagado no está generando tantas conversiones. -Feedback de Clientes: Encuestas a los clientes revelan que encuentran el proceso de compra complicado. -Ajustes: Basándote en estos insights, decides simplificar el proceso de compra en el sitio web y reasignar parte del presupuesto de publicidad a optimización. -Informe: Creas un informe detallado y organizas una reunión con el equipo para discutir los cambios y planificar la implementación.

Market Pulse check Align resources Define Action, Milestone and Monitor progress Take corrective actions. These are the minimum essential steps that will help to produce desired outcomes.

Demos por descontado que la calidad de los servicios es la mejor y que la comunicación es optima, asi como la relación con el cliente es cercana, la consistencia en la entrega de la promesa sobre la que se basa la transacción determina el futuro de todas mis relaciones de comercio pero un ingrediente que hace la diferencia es tener presente que debo estar entregando mas valor del que el cliente percibe al inicio de la relación y ser explicito en esa entrega. Ese plus, previamente presupuestado, debe estar siempre presente para concluir un flujo de venta-servicio/producto-post venta no solo eficiente sino también memorable.