You need to provide feedback to a media influencer. How can you do so without harming the relationship?

Choosing the right moment for feedback is not just about timing; it's about creating a relationship built on mutual respect and understanding. - Leverage Digital Tools: Utilize scheduling tools like Calendly to find optimal times for feedback sessions, ensuring both parties are prepared and focused. - Create a Feedback Framework: Develop a structured feedback template that influencers can refer to, making the process smoother and more efficient. In the world of PR, every interaction counts. By being strategic about timing and approach, you foster a culture of collaboration and trust. "Effective communication is 20% what you know and 80% how you feel about what you know." 🌟

Provide feedback when both you and the influencer are calm and not under time pressure. This ensures that the conversation is productive and respectful, avoiding added stress that might affect how the feedback is received.

When giving feedback, be as detailed as possible. Reference specific instances or examples to make your points clear and actionable. This helps the influencer understand exactly what to adjust and why.

tart the feedback by highlighting what the influencer did well. Positive reinforcement not only makes the conversation more balanced but also encourages continued good practices and helps maintain a positive relationship.

When providing feedback to a media influencer in the South Indian market, it's crucial to be both respectful and constructive. Take a cue from the approach of Tamil Nadu-based jewelry brand Kalyan Jewellers. They maintained a positive relationship with their influencer by starting feedback with praise for the influencer’s successful campaigns, like the popular "Trust is Everything" series. Then, they offered specific, actionable suggestions for improvement, focusing on aligning the content more closely with brand values. By framing feedback as a collaborative effort to enhance future projects, Kalyan Jewellers ensured the relationship remained strong and productive.

Recognize that there's a good chance that the creator / influencer you're working with has a much better idea of what will perform well and resonate with their audiences than you do. More often than not, by taking over the creative process too much, you are ruining the end result.

Let the influencer know you're available to help with the implementation of your suggestions. Providing resources or additional support demonstrates commitment to their success and reinforces a supportive relationship.