You want to build a successful agribusiness. What mindset do you need to cultivate?

A lot will depend on your preparation. Education, practice, financial resources, team and area of your activity. Prepare for problems and failures. Study the market and create an image of your client for your products. In addition, specialization in many areas will be required.

Do not enter agribusiness just because the idea sounds cool. You must have a genuine passion for it. This is what will sustain you through your challenges (because you will face many). Passion fuels your determination, creativity, and resilience. It's the driving force behind your commitment to excellence and your willingness to go the extra mile.

When you start a business, everything will require full commitment and lots of energy, much more so than stepping into a position of an existing business. Basically, everything needs to be built and your new business needs to get recognition to attract customers, without which it will not survive. To take on such a challenge you will need to have an indestructible faith in what you want to achieve. Indestructible because you van be sure that fate will throw you a lot of sticks in your spokes. There will be periods of euphoria and periods of strong doubts. That faith and passion is what will make you accept headwinds and keep on going. Those who don't have it are more prone to give up.

OK, you're building a new business. Then, you're going to have to pay bills. To do that, you need revenue, which will come from one source: paying customers. So, make sure you get paying customers, which will happen if you offer something they want and that has value to them. That's why customers are paramount. Make sure you fit in the market. When you start, the most important is cash flow. Get started and price your products attractively as long as you make sure you can generate a profit from your customers. Also, accept that the profit will not come right away as there are starting costs. Invest in the relationship with customers to take you where you want to be.

Customers should be at the center of your agribusiness. You must drive your agribusiness with a customer-centric approach. Understand their needs, preferences, and pain points, and tailor your products or services to address them. Build strong relationships with your customers based on trust, transparency, and reliability. This will help you differentiate your product/service in the market.

Olhar para as necessidades e desejos dos clientes para orientar suas entregas é de suma importância. Porém é muito importante seguir com as opções que são boas para a sua empresa, temos que construir empresas sustentáveis, e para isso o primeiro passo é entender a viabilidade interna. Caso contrário podemos cair em uma armadilha agradando o cliente e colhendo prejuízos.

If entrepreneurial spirit doesn't come to you naturally, find ways to cultivate it by surrounding yourself with entrepreneurs, mentors, and industry leaders who can inspire and guide you. Read books, attend workshops, and listen to podcasts on entrepreneurship and agriculture to gain insights and perspectives. Take risks, embrace challenges, and learn from failures. Over time, you'll develop the entrepreneurial mindset needed to succeed in agribusiness.

In my experience, seeking out opportunities for professional development, training, and networking to expand your knowledge and skills is very crucial. Trends and technologies in agribusiness are changing everyday, and you will do your agribusiness good by keeping abreast of these developments.

Começo a frase do Paulo Vieira: "Não acredite em estabilidade, ou você está crescendo ou você está diminuindo". Tendemos a cair na zona de conforto quando tudo está indo bem. E é justamente nesse momento que o concorrente melhor preparado vem e atropela.

To succeed in any agribusiness venture you need: 10% passion, 70% scientific approach, and 20% handholding: 𝐏𝐚𝐬𝐬𝐢𝐨𝐧 (𝟏𝟎%): The driving force that fuels our commitment to agribusiness. But passion alone in itself is not enough for success. 𝐒𝐜𝐢𝐞𝐧𝐭𝐢𝐟𝐢𝐜 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 (𝟕𝟎%): Agribusiness is not guesswork; it requires a scientific approach for sustainability. 𝐇𝐚𝐧𝐝𝐡𝐨𝐥𝐝𝐢𝐧𝐠 (𝟐𝟎%): Success in agribusiness also depends on mentorship and guidance. The invaluable insights and support we receive from mentors and peers can make a significant difference in navigating the agribusiness space successfully.