In the Digital age, conflicting reviews are inevitable. Positive Reviews - Tell us that we are going in the right direction. Negative Reviews - Inform us of the areas of improvement. We maintain our intended image amidst the feedback by being TRANSPARENT. Responding to the Customer and trying to understand their situation is far better than GHOSTING.

Respond to conflicting reviews with professionalism and empathy, addressing concerns while reinforcing your brand's core values. Use the feedback to make improvements, showing that you listen and adapt. Maintain a consistent brand voice in all responses to uphold your intended image.

My priority as a branding expert would be; Be real and open with your audience. Show the personal side of your brand and be honest about any issues. This will help build trust and keep customers coming back.

To maintain your brand’s intended image amidst conflicting online reviews, respond promptly and professionally to all feedback, addressing concerns with empathy and offering solutions where possible. Highlight positive reviews and reinforce your brand values through consistent messaging. Use constructive criticism to improve and show transparency, building trust with your audience.

If you *don't* have conflicting reviews, you don't have a brand. Conflicting reviews show that your brand: – attracts some people – repels other people … which is EXACTLY THE POINT. You can't cater to everyone (some people don't like pizza – no one can please them at least) so the best solution is to not do that. Focus on a person and make them fall in love with the brand. Ignore everyone else. And optimize your product/brand based on paying customers, not free reviewers. (business 101)