Your brand messaging conflicts with your corporate values. How do you realign them effectively?
When your brand messaging isn't aligned with your corporate values, it can create confusion and erode trust among your stakeholders. It's essential to ensure that the message you project externally matches the values you uphold internally. This misalignment can happen for various reasons, such as rapid growth or changes in leadership, but no matter the cause, realigning your brand message with your corporate values is crucial for maintaining integrity and authenticity in the eyes of your audience.
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Spot inconsistencies:Conduct a thorough audit of your marketing materials and communications. Identifying gaps between your brand's message and your corporate values is the first step to realignment.### *Team collaboration:Engage employees across departments to gather diverse insights on brand perception. This collective effort ensures the new messaging resonates internally and externally, fostering authenticity.