When a client insists on high-volume keywords for search engine marketing (SEM), finding a balance between volume and relevance is crucial. Here are some strategies to help maintain this balance:

• Conduct thorough keyword research: Identify keywords that have both high volume and strong relevance to the client's business.

• Use long-tail keywords: These are more specific phrases that can capture targeted traffic, balancing volume with intent.

• Monitor and adjust campaigns: Regularly analyze performance data to tweak keyword choices, ensuring both clicks and conversions remain high.

How do you balance keyword volume and relevance in your SEM campaigns? Share your thoughts.