Your client doubts the ROI of your innovative ad concept. How will you convince them of its value?
When faced with skepticism about the potential return on investment (ROI) of an innovative advertising strategy, it's crucial to have a persuasive argument to alleviate your client's concerns. Convincing a client that an unorthodox approach will pay off involves a blend of data, insights, and clear explanations of how the concept aligns with their business goals.
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Case studies matter:Sharing success stories of similar businesses can be a game-changer. It shows your client how others have thrived by being bold, thus painting a picture of what's possible for their brand too.
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Trial run:Suggesting a small-scale trial lets your client test the waters. It's like dipping your toes in before a swim—less risky, and it offers real-time insights that can build confidence in the strategy's potential.