Last updated on Aug 29, 2024

Your client doubts the ROI of your innovative ad concept. How will you convince them of its value?

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When faced with skepticism about the potential return on investment (ROI) of an innovative advertising strategy, it's crucial to have a persuasive argument to alleviate your client's concerns. Convincing a client that an unorthodox approach will pay off involves a blend of data, insights, and clear explanations of how the concept aligns with their business goals.

Key takeaways from this article
  • Case studies matter:
    Sharing success stories of similar businesses can be a game-changer. It shows your client how others have thrived by being bold, thus painting a picture of what's possible for their brand too.
  • Trial run:
    Suggesting a small-scale trial lets your client test the waters. It's like dipping your toes in before a swim—less risky, and it offers real-time insights that can build confidence in the strategy's potential.
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