Your client ignores accessibility in their mobile app. How do you convince them of its importance?

1 Legal Mandates

In many regions, there are legal requirements for digital accessibility that must be adhered to. Inform your client that failing to make their mobile app accessible could lead to legal repercussions. These laws are designed to protect the rights of users with disabilities, ensuring they have equal access to digital content. By complying with these standards, your client not only avoids legal risks but also demonstrates social responsibility, which can enhance their brand image.

2 User Base Growth

Emphasize to your client that focusing on accessibility can significantly expand their user base. An accessible app invites a wider audience, including the millions of people with disabilities who may need features like screen readers or voice control to interact with mobile technology. By accommodating these needs, your client can tap into a market segment that is often overlooked, potentially increasing their user base and revenue.

3 Ethical Responsibility

Discuss with your client the ethical implications of ignoring accessibility. It is a matter of inclusivity and fairness, ensuring that everyone, regardless of ability, has the opportunity to use the app. By prioritizing accessibility, your client shows commitment to diversity and equality, which can foster a positive reputation and customer loyalty. Ethical business practices are increasingly important to consumers, and this is an opportunity to align with those values.

4 Competitive Advantage

Highlight how prioritizing accessibility can give your client a competitive edge. Many companies still neglect this aspect of design, so by making it a priority, your client's app can stand out. An accessible app can be a unique selling proposition (USP), appealing to socially conscious consumers and those affected by accessibility issues, thus positioning your client as a forward-thinking leader in their industry.

5 User Experience

Explain that an accessible app often results in a better user experience for all users, not just those with disabilities. Accessibility features can improve the overall design and usability of the app. For example, clear visual contrast helps users with visual impairments, but it also aids in readability for everyone, especially in bright sunlight or low-light conditions. Enhanced usability can lead to higher satisfaction and retention rates.