Your client's reputation is on the line. How do you handle journalists constantly rescheduling interviews?

1 Stay Calm

As a public relations professional, you know that staying calm under pressure is key. When journalists reschedule, it's important not to take it personally or let it ruffle your feathers. Instead, use this as an opportunity to strengthen relationships. Show understanding towards the journalist's situation and reaffirm your client's availability and eagerness to engage. This approach not only maintains a positive relationship but also demonstrates your client's professionalism and adaptability.

2 Be Flexible

Flexibility is your best asset in these scenarios. Offer alternative dates and times for the rescheduled interview, keeping in mind the journalist's deadlines and your client's schedule. If possible, suggest a range of options rather than a single slot. This increases the likelihood of finding a mutually convenient time without putting undue pressure on either party. Remember, your goal is to facilitate the conversation, not control it.

4 Plan B Ready

Having a Plan B is vital. If rescheduling becomes a pattern, consider alternative media outlets or formats for your client's message. Perhaps a written Q&A, a podcast appearance, or a guest article could serve as effective platforms. This proactive approach ensures your client's voice is still heard and their message is disseminated, even if the original interview plan falls through.

5 Leverage Relationships

Leveraging your existing relationships with journalists can be beneficial. If you've built a rapport with them, you may find they're more willing to prioritize your client's interview or work with you on finding a suitable time. Use these relationships to your advantage, always with professionalism and respect for the journalist's time and workload. Mutual respect can go a long way in securing coverage for your client.

6 Stay Prepared

Lastly, always stay prepared. Ensure your client is ready to go at a moment's notice should an opportunity arise. Keep their key messages, facts, and anecdotes sharp so that when the interview is back on, they can deliver with confidence. This readiness reflects well on both you and your client, showing that you're both serious professionals who value the journalist's time and are ready to make the most of the rescheduled opportunity.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?